Landing Page UX Best Practices
Every high-converting page is a stack of deliberate UX best practices. Browse real, scored examples grouped by the best practice they use, then explore the full section library behind each one.
Hero best practices
Browse allSocial Proof in the Hero
Logos, ratings, and customer counts placed inside the hero, visible before the scroll.
109 examplesProduct Visual in the Hero
A real screenshot, UI, or demo in the hero, instead of a stock illustration.
113 examplesRisk Reducer in the Hero
Free trials, no-credit-card promises, and guarantees placed next to the hero CTA to lower the cost of the first click.
82 examplesSecondary CTA Path in the Hero
A second hero CTA, like a demo or guided tour, placed beside the primary action for buyers who are not ready to self-serve.
103 examplesOutcome Promise in the Hero
Headlines that lead with the result the product delivers, not its feature list.
90 examplesClear Positioning in the Hero
A sharp claim that says what the product is and why it beats the alternatives, set above the fold.
56 examplesHero Clarity
Heroes that name the buyer, the category, and the outcome in the first line, so the right visitor self-identifies fast.
81 examples
Curated by
Gabriel Amzallag , Founder, Web Anatomy
5 years CRO + SEO at Qonto (2021–2025). After advising 15+ SaaS on their websites (Payfit, Pigment…), the same patterns kept breaking, so I decided to build the source of truth on what works on the web: the intelligence layer every tool, builder, and team uses to ship sites that perform.