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Free UX competitive analysis guide

Audit any page and steal the best ideas from your competitors

  • The step-by-step method to benchmark any page against the best
  • A Notion guide and fill-in template, not a blank page
  • Pairs with the Web Anatomy analyzer and MCP for the data

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The competitive analysis the guide walks you through.

A look inside the guide

A step-by-step Notion guide that turns any page into a benchmarked competitive analysis, with the fill-in template included. Subscribe and it is yours.

Preview of the How to audit any landing page Notion guide

What's inside

A repeatable framework

The dimensions to compare, already laid out, so every analysis is consistent.

Benchmarked scoring

Score each competitor against best-in-class so the gaps are obvious at a glance.

A prioritized action list

Gaps sequenced into what to fix and steal first, not a wall of notes.

Pairs with the analyzer + MCP

Pull best-in-class sections straight from Web Anatomy instead of starting from scratch.

What's in the analysis

Three steps take a raw audit and turn it into a competitive analysis you can act on.

1

The audit

Each competitor's page documented section by section, with the evidence.

2

Benchmark vs the best

Every section scored against best-in-class so the real gaps surface.

3

What to steal first

Gaps sequenced into a prioritized list you can ship this week.

Want the weekly teardowns too?

The Web Anatomy Report is the weekly version: a ranking of the sites I scored, a full teardown of the best one, and a play you can steal.

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