Why us page design (100)
A why us page lists the reasons to pick one product over the others. Its job is to convince a visitor who is close to choosing. See 100 real examples.
Showing 1–24 of 100 why us pages
How to structure a why us page, by the numbers
The questions a team asks when it rebuilds a why us page, answered from the 100 here.
What makes a reason worth listing?
- 68% list reasons a competitor could not equally claim
- 28% put a proof point under most reasons
- 94% back at least one reason with a figure, which makes it the one thing nearly every why us page already does
How much proof goes next to the argument?
- Testimonials on 73%
- A real name on the testimonial on 71%
- A customer logo wall on 56%
- Case study numbers on 40%, award badges on 43%, review-site ratings on 34%
Does the page answer the objections?
- 86% name the reasons a reader might hesitate and answer them
- 25% add an FAQ
The FAQ is the widest gap in the set: 55% of the strongest pages carry one, against 5% of the weakest.
What does the page ask for?
What the primary button asks for
- Start a free trial47 why us pages
- Request a demo34 why us pages
- Contact sales9 why us pages
- Sign up5 why us pages
- One ask, repeated 3 times down the page
- 69% repeat it three times or more
- 68% keep the button in view with a sticky header
How long is the page, and how does it end?
7 sections between the navigation and the footer, half of them between 6 and 9.
The section right after the hero
- Logo wall or trust bar39 why us pages
- Value proposition25 why us pages
- Features17 why us pages
- Problem10 why us pages
The last section before the footer
- Closing CTA band70 why us pages
- Logo wall or trust bar10 why us pages
- FAQ5 why us pages
The moves almost nobody makes
These are the lowest-share patterns here, each with the strongest why us page that uses it.
A comparison with the named alternatives
16% set the alternatives out and compare them.
Someone to ask, right there
19% run a chat widget next to the argument, so a reader with one more question does not have to leave.
Saying who it is not for
1% say who should pick something else, and 2% back the claims with a guarantee. Both are the rarest moves in the set, and both make the rest of the page easier to believe.
Curated by
Gabriel Amzallag , Founder, Web Anatomy
5 years CRO + SEO at Qonto (2021–2025). After advising 15+ SaaS on their websites (Payfit, Pigment…), the same patterns kept breaking, so I decided to build the source of truth on what works on the web: the intelligence layer every tool, builder, and team uses to ship sites that perform.
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Library
The analysis behind every page here
Each why us page on this page, section by section, with what works and what does not. Free account.
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Every other page type has its own gallery. Start from all page types.
- Homepages
- Pricing pages
- About pages
- Contact pages
- Feature pages
- Integrations pages
- Security pages
- Enterprise pages
- Industry pages
- Persona pages
- Case study pages
- Comparison pages
- Blog pages
- Signup pages
- Webinar pages
- SEO landing pages
- Free tool pages
- PPC landing pages
- Careers pages
- Login pages
- 404 pages
- AI product pages
- Press pages
- Partner program pages
- Download pages
- Resource libraries
- Developer pages
- Solutions pages
- Template galleries
- Glossary pages
- Startup program pages
- Community pages
- ROI calculators
- Newsletter pages
- Programmatic SEO pages
- Blog posts
- Customer stories pages
- Alternatives pages
- Features overview pages
- Product tours
- Integration pages
- AI agent pages
- Affiliate program pages
- Team pages
- Conference pages
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Why us page design, answered
The questions people ask before rebuilding a why us page, answered from 100 real ones.
What should a why us page include?
01Four things are close to standard across these 100 why us pages: at least one figure backing a reason (more than nine in ten), the reader's likely objections named and answered (more than four in five), customer testimonials (about seven in ten), and a customer logo wall (close to three in five). The argument itself is the page, and the proof sits next to each part of it.
How many reasons should a why us page list?
02Four or six. About one in three of these pages list four reasons and about one in five list six, with about one in six at three and one in seven at five. Beyond six the list stops reading like an argument and starts reading like a feature dump, and about one in seven go that far.
What separates a strong why us page from a weak one?
03Specific reasons and proof under them. Nearly all of the strongest fifth list reasons a competitor could not equally claim, against about two in five of the weakest fifth. About three in five of the strongest put a proof point under most reasons, against almost none of the weakest. And about three in five of the strongest carry an FAQ, against none of the weakest.
What proof belongs on a why us page?
04Testimonials with a real name attached, on about seven in ten of these pages, and a customer logo wall on close to three in five. Award badges appear on about two in five, case study numbers on about two in five, and review-site ratings on about a third. Every one of them is more common in the strongest fifth than the weakest.
Should a why us page compare the product to competitors?
05Few do it openly. About one in six set the alternatives out and compare them, though it splits the field hard: a third of the strongest fifth carry a comparison against almost none of the weakest. Naming the alternatives is a minority move that the better pages make more often.
How is this different from the best landing pages leaderboard?
06This gallery is a visual browse: what why us pages look like and what they contain. The best landing pages benchmark is the graded view, where pages are scored against conversion best practices and ranked by industry. Same companies, different question.