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Web Anatomy Report

How the best websites are actually built, every week

Each week: a ranking of the sites I scored, a full teardown of the best one, and one play you can steal. Design, conversion, copywriting, and SEO, in a five-minute read.

One email a week. Unsubscribe anytime.

By Gabriel Amzallag. 4 years on website conversion at Qonto, now advising Payfit, Pigment, Hiway, and more.

Read the first edition before you subscribe

See exactly what lands in your inbox. The launch issue tears down the TexAu homepage and how they sell one engine to two audiences, the human operator and the AI agent buying through an MCP.

Read the first edition
Gabriel Amzallag

The Ranking

Each week I score around 50 sites and publish the top 10, with the industry so you can go inspect them yourself.

Teardown of the Week

A full breakdown of the number one: what it does, why it works, and the exact moves behind it.

One play to steal

Every teardown ends with a concrete play you can apply to your own page the same day.

What each edition covers

  • The week's ranking of the best-scoring sites
  • A full teardown of the number one, move by move
  • Design, conversion, copywriting, and SEO/GEO
  • One play you can steal for your own page