Webinar Landing Page Examples (89)

What the strongest webinar pages do differently

Sorting these 89 webinar pages by how they score against the conversion rubric, then comparing the strongest 17 with the weakest 17, is the fastest way to see what actually separates them.

Strongest 17Weakest 17Share of webinar pages in each band, 0 to 100%

The speakers

1. Speaker photos, see the webinar pages that have it
   6%88%
   +82
2. Speaker roles and companies, see the webinar pages that have it
   18%88%
   +70
3. Named speakers, see the webinar pages that have it
   29%94%
   +65

Content

1. A replay promise, see the webinar pages that have it
   6%88%
   +82
2. A timezone on the time, see the webinar pages that have it
   6%47%
   +41
3. An on-demand replay, see the webinar pages that have it
   36%76%
   +40
4. Concrete takeaways, see the webinar pages that have it
   12%47%
   +35
5. A start time, see the webinar pages that have it
   18%47%
   +29
6. A clear session title, see the webinar pages that have it
   71%100%
   +29

Other

1. Three takeaways listed, see the webinar pages that have it
   0%63%
   +63
2. A six-field form, see the webinar pages that have it
   0%60%
   +60
3. Five takeaways listed, see the webinar pages that have it
   50%0%
   -50
4. A one-field form, see the webinar pages that have it
   67%20%
   -47
5. A five-field form, see the webinar pages that have it
   33%0%
   -33
6. A seven-field form, see the webinar pages that have it
   0%20%
   +20

Proof

1. Links to past sessions, see the webinar pages that have it
   18%76%
   +58
2. A series framing, see the webinar pages that have it
   47%71%
   +24

How to structure a webinar page, by the numbers

The questions a team asks when it rebuilds a webinar page, answered from the 89 here. Where the strongest 17 and the weakest 17 disagree, that gap is the answer.

Who is speaking, and what does the page show about them?

• Named speakers on 57%
• A photo for each speaker on 52%
• The role and company next to the name on 51%

The speaker block splits the set wider than anything else here. Visitors are giving up an hour to listen to a person, so the page has to show them who that person is.

A live session or an on-demand replay?

• 60% sell a recording rather than a scheduled live slot
• 49% promise registrants the recording

The replay promise is one line of copy and half the market leaves it off. It answers the only real objection to a live time slot, which is that the visitor might be busy.

Does the page say when, and in which timezone?

• A start time on 42%
• A timezone next to the time on 37%

If the page runs a live session, write the time and the timezone in the hero. A visitor who has to work out whether 2pm is their 2pm usually closes the tab instead.

What does the page promise the visitor will learn?

• A title that says the topic on its own on 89%
• Concrete takeaways listed on 21%

Three is the usual number of takeaways. Only one page in five lists any at all, so a short specific list is still a way to stand out.

One session, or a series?

• A series framing on 64%
• Links to past sessions on 63%

Past sessions do two jobs on one page. They show the series is real, and they give the visitor something to watch while they wait for the next one.

How does the page ask for the signup?

• A registration form on the page itself on 20%. The rest hand the visitor off to a form somewhere else
• A sticky header carrying the button on 76%
• A chat widget on 28%

The button wording follows the format. "Watch now" is the honest label on a recording, "Register" on a session that has not happened yet.

How many sections, and which ones?

3 sections between the navigation and the footer, half of them between 2 and 4. A webinar page is short by design, so every section has to earn its place.

The moves almost nobody makes

Each of these is on fewer than one webinar page in ten, with the strongest page that uses it.

An agenda for the session

2% publish a running order for the hour, so the visitor can see which part is worth showing up for.

A video on the page

8% embed a video, usually a clip from an earlier session or a short pitch from the host.

A customer logo wall

7% carry a logo wall on the webinar page, borrowed from the product pages, to say who else is in the room.