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Webinar landing page examples (125)

A webinar landing page is where people sign up for a live session or watch a recorded one. Its job is to show what the session covers, who runs it and when, so the hour feels worth it. See 125 real examples.

How to structure a webinar page, by the numbers

The questions a team asks when it rebuilds a webinar page, answered from the 125 here.

Who is speaking, and what does the page show about them?

  • Named speakers on 54%
  • A photo for each speaker on 52%
  • The role and company next to the name on 48%

The speaker block is the widest gap in the set: 88% of the strongest pages show a photo for each speaker, against 8% of the weakest. Visitors are giving up an hour to listen to a person, so the page has to show them who that person is.

Prezi webinar page
PreziSaaSA photo for each speaker, on 52% of webinar pages.Visit

A live session or an on-demand replay?

  • 55% sell a recording rather than a scheduled live slot
  • 47% promise registrants the recording

The replay promise is one line of copy and half the market leaves it off. It answers the only real objection to a live time slot, which is that the visitor might be busy.

Descript webinar page
DescriptAIA recorded session to watch on demand, on 55% of webinar pages.Visit
Webgility webinar page
WebgilityEcommerceA promise that registrants get the recording, on 47% of webinar pages.Visit

Does the page say when, and in which timezone?

  • A start time on 42%
  • A timezone next to the time on 38%

If the page runs a live session, write the time and the timezone in the hero. A visitor who has to work out whether 2pm is their 2pm usually closes the tab instead.

Jasper webinar page
JasperAIA start time with the timezone stated, on 38% of webinar pages.Visit

What does the page promise the visitor will learn?

How many takeaways the page lists

  • Three takeaways listed
    17 webinar pages
  • Four takeaways listed
    10 webinar pages
  • A title that says the topic on its own on 90%
  • Concrete takeaways listed on 27%

Three is the usual number of takeaways. Only one page in five lists any at all, so a short specific list is still a way to stand out.

Supabase webinar page
SupabaseDeveloper ToolsThree concrete takeaways, the most common number on the pages that list any.Visit

One session, or a series?

  • A series framing on 64%
  • Links to past sessions on 61%

Past sessions do two jobs on one page. They show the series is real, and they give the visitor something to watch while they wait for the next one.

Pipedrive webinar page
PipedriveCRMLinks to past sessions, on 61% of webinar pages.Visit

How does the page ask for the signup?

What the main button says

  • Watch now
    19 webinar pages
  • Register Now
    17 webinar pages
  • Register
    13 webinar pages
  • A registration form on the page itself on 22%. The rest hand the visitor off to a form somewhere else
  • A sticky header carrying the button on 75%
  • A chat widget on 25%

The button wording follows the format. "Watch now" is the honest label on a recording, "Register" on a session that has not happened yet.

Latitude webinar page
LatitudeDeveloper ToolsA one-field registration form, the most common length on the pages that host the form themselves.Visit

How many sections, and which ones?

Share of webinar pages carrying each section

3 sections between the navigation and the footer, half of them between 3 and 4. A webinar page is short by design, so every section has to earn its place.

The last section before the footer

  • Closing CTA band
    67 webinar pages
  • Resources
    30 webinar pages
  • Logo wall or trust bar
    9 webinar pages
  • Contact
    8 webinar pages
DataFlint webinar page
DataFlintDeveloper ToolsA call to action band of its own, on 65% of webinar pages.Visit

The moves almost nobody makes

Each sits under 15% of the market, with a webinar page that uses it.

An agenda for the session

3% publish a running order for the hour, so the visitor can see which part is worth showing up for.

Zendesk webinar page
ZendeskSaaSA running order for the session, on 3% of webinar pages.Visit

A video on the page

13% embed a video, usually a clip from an earlier session or a short pitch from the host.

Synthesia webinar page
SynthesiaAIA video on the webinar page, on 13% of them.Visit

A customer logo wall

8% carry a logo wall on the webinar page, borrowed from the product pages, to say who else is in the room.

Zoomph webinar page
ZoomphAnalyticsA customer logo wall on a webinar page, on 8% of them.Visit
Gabriel Amzallag

Curated by

Gabriel Amzallag , Founder, Web Anatomy

5 years CRO + SEO at Qonto (2021–2025). After advising 15+ SaaS on their websites (Payfit, Pigment…), the same patterns kept breaking, so I decided to build the source of truth on what works on the web: the intelligence layer every tool, builder, and team uses to ship sites that perform.

View full profile

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FAQ

Webinar landing page design, answered

The questions people ask before rebuilding a webinar page, answered from 125 real ones.

What should a webinar landing page include?

01

Four things carry most of the weight. Close to nine in ten of these webinar pages have a title that says the topic on its own, just over half name the speakers, and about half show a photo of each one and put the speaker's role and company next to the name. The speaker block is the widest split in the whole set: close to nine in ten of the strongest pages show speaker photos, against almost none of the weakest.

Should a webinar page show the date and the time?

02

More of them should. Only about two in five state a start time, and a bit more than one in three put a timezone next to it. More than a third of the strongest pages state the timezone, against about one in ten of the weakest. A time with no timezone is not a time for most of the audience.

Should the registration form sit on the webinar page itself?

03

Usually not. Only about one in four of these pages host the form, and the rest send the visitor to a form somewhere else, often a modal or a separate registration step. Where the form is on the page, one field is the most common length, on about two in five of them.

Is a live session or an on-demand replay better?

04

The market has moved to recordings. More than half of these pages sell an on-demand session rather than a scheduled live one, and seven in ten of the strongest pages do, against under two in five of the weakest. Close to half promise registrants the recording, which is about three in four of the strongest pages against about one in seven of the weakest.

What does the main button on a webinar page say?

05

'Watch now' leads on about one in six, then 'Register now' on about one in eight and 'Register' on about one in ten. The rest is a long tail of different labels, most of them written once.

How is this different from the best landing pages leaderboard?

06

This gallery is a visual browse: what webinar pages look like and what they contain. The best landing pages benchmark is the graded view, where pages are scored against conversion best practices and ranked by industry. Same companies, different question.