SEO landing page examples (62)

A page built to catch a search and answer it: a guide, a glossary entry, a how-to. Almost all of them name the product somewhere on the page, and about three in four answer the search in the first screen. The job is to be useful first and to earn the step toward the product second.

Long, in this set. Close to two in three of these pages run long, about one in four medium and about one in eight short. Length only works with structure: one in four carry a table of contents, close to three in four at least one image or diagram, and close to nine in ten show worked examples rather than a restated definition.

This is the credibility split. About one in five show a named author and about one in five a publication date, but in the strongest fifth about three in four show the author and seven in ten the date, against about one in seven and almost none in the weakest fifth. About one in ten also show a last updated date.

After the answer. About one in three of these pages put a product CTA above the answer, about one in three at the end, one in four mid-article and a few in a sidebar. Close to half of the strongest fifth put it mid-article, against none of the weakest. The ask comes back two or three times on about three in five of them.

Related reading, on more than four in five of them, and it splits the set: every page in the strongest fifth carries related links, against about three in four of the weakest. About one in three add an FAQ section, two in five cite data or statistics, and one in five link out to their sources.

This gallery is a visual browse: what SEO landing pages look like and what they contain. The best landing pages benchmark is the graded view, where pages are scored against conversion best practices and ranked by industry. Same companies, different question.