
The navbar is the top navigation that helps visitors move between pages and find key actions. Explore 145 scored examples and see how the best structure theirs for clicks.
Updated July 2026
Showing 1–29 of 145 examples





























The navbar (navigation bar) is the strip at the top of every page: the logo, the main links and a button. On a landing page it has two jobs: show a visitor where to go next, and keep the main action in sight.
What the best navbars do:
We checked the navbars in our library for the elements below. The lower the number, the fewer pages do it, and the bigger your edge when you add it.
Featured assets, visuals, or promoted content inside the dropdown, richer hierarchy when opened
Login, language picker, search placement, secondary actions accessible but not competing with the CTA
"For Sales," "For Marketing," "For Enterprise," audience-specific paths from the first click
Pricing as a visible top-level nav entry, easy access to the decision page
Navigation organized by use case, task-oriented browsing instead of product-oriented
Dropdown with clear categories (Product, Solutions, Resources), structured exploration
"Get started" or "Try free" button always visible in the nav bar, persistent conversion path
| Element | What it means | Use it | Type |
|---|---|---|---|
| Mega menu highlights | Featured assets, visuals, or promoted content inside the dropdown, richer hierarchy when opened | 9% | Big opportunity |
| Utility navigation | Login, language picker, search placement, secondary actions accessible but not competing with the CTA | 21% | Big opportunity |
| Persona tabs | "For Sales," "For Marketing," "For Enterprise," audience-specific paths from the first click | 28% | Big opportunity |
| Pricing tab | Pricing as a visible top-level nav entry, easy access to the decision page | 28% | Big opportunity |
| Use case tabs | Navigation organized by use case, task-oriented browsing instead of product-oriented | 42% | Opportunity |
| Mega menu categories | Dropdown with clear categories (Product, Solutions, Resources), structured exploration | 53% | Common |
| Primary CTA visible | "Get started" or "Try free" button always visible in the nav bar, persistent conversion path | 98% | Table stakes |
Highlights inside the mega menu are the rarest element: only 9% of navbars put a visual, a promoted article or a customer story inside a dropdown. When they do, the menu stops being a flat list of links.
We check every navbar against a weighted checklist, from the page itself and its screenshot:
Tabs by use case and by role weigh the most, because the highest-scoring navbars lean on them. Sections flagged best-in-class are picked by hand from the highest scores.
Interactive quiz
Is there a visible CTA button always in the nav bar?
"Get started" or "Try free," persistent conversion path
7 navbars in our library are flagged best-in-class. They do three things together:
Skello, PandaDoc and Comet do all three.
100/100The weakest navbars look clean: a logo, a few flat links and a button, then nothing. 91% of all navbars open their dropdowns onto a plain list of text links, with no visual and no promoted content. 72% never let a visitor pick their role: the menu says "Product" and "Solutions", never "For marketers" or "For sales teams".
The fix is depth, not a redesign: group the menu into two or three columns by use case, and add a "For [role]" entry for each audience you sell to.
Want to know which best practices your navbar is missing? Get your 3 free opportunities →
10/100
Curated by
Gabriel Amzallag , Founder, Web Anatomy
5 years CRO + SEO at Qonto (2021–2025). After advising 15+ SaaS on their websites (Payfit, Pigment…), the same patterns kept breaking, so I decided to build the source of truth on what works on the web: the intelligence layer every tool, builder, and team uses to ship sites that perform.
Real examples from top landing pages, scored and analyzed.
Everything you need to know about navbar design, based on our analysis of real landing pages.
Between 5 and 7 top-level links. Beyond 7, visitors spend too long scanning. In our dataset of 145 navbars, 53% use mega menu categories to group their links (Product, Solutions, Resources) rather than listing everything flat. That keeps the nav looking lean while offering depth on click.
The navbar is the horizontal bar at the top of the page: logo, links, CTA button. A mega menu is a type of dropdown that opens from the navbar, with content organized in columns and categories. 53% of navbars in our gallery use mega menus. A mega menu isn't required. It becomes useful when your product serves multiple audiences or use cases.
Yes, for long landing pages. When visitors scroll, a fixed navbar keeps the CTA within reach. 98% of navbars in our dataset have a primary CTA visible at all times. If your page is longer than 3 screens, a sticky header saves visitors from scrolling back up to act.
Far right, visually distinct from the other links. Use a solid button in your brand color while nav links stay as text. The eye lands there last when scanning left-to-right, which is exactly when the visitor has finished reading and is ready to act. Two common mistakes: styling the CTA like any other link (it disappears), or stacking two CTAs next to each other ("Login" + "Sign up") without a clear hierarchy. One primary button, one secondary text link, never two buttons competing.
No. The data shows 53% of navbars use mega menu categories on desktop, with dropdowns that work. A hamburger menu hides your links and CTA behind an extra click. Save it for mobile. On desktop, show the navigation structure and keep the primary CTA visible.
Check that the CTA is visible and that the menu groups links into clear categories. Then look for tabs by use case or by persona. Or get your 3 free opportunities, ranked with the evidence behind each.
Showing 1–29 of 145 examples