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Blog page examples (657)

A blog page is the front door of a blog: the index and the category pages that list its posts. Its job is to help a reader find the post they came for. See 657 real examples.

How to build a blog page, by the numbers

The questions a team asks when it rebuilds a blog index or a category page, answered from the 657 here.

What goes on a post card?

  • A picture on 88%
  • A date on 67%
  • A summary line on 56%
  • The author's name on 45%
  • A reading time on 30% of blog indexes
Agently blog page
AgentlyAIPost cards with a picture, a date and the author's name. The author is on the cards of 45% of blog pages.Visit

Should the index feature one post?

71% give one post a bigger card or a spot above the feed. A flat feed tells a first-time reader that every post is equally worth their time.

Animalz blog page
AnimalzB2BOne post featured above the feed, on 71% of blog indexes.Visit

How does a reader find the right post?

  • Category labels on 80%
  • A search box or a filter on 62%
  • Page numbers or a load more button on 61%
Vercel blog page
VercelSaaSA search box and topic filters above the feed, on 62% of blog indexes.Visit

What goes on a category page?

  • Links to the other categories on 72%
  • A line under the category name saying what it covers on 43%
Ramp blog page
RampFintechA line of prose under the category name, on 43% of category pages.Visit
Whatagraph blog page
WhatagraphAnalyticsThe other categories one click away, on 72% of category pages.Visit

What does a blog page ask the reader to do?

  • A product call to action on 82%
  • A newsletter signup on 37%

What the main button asks for

  • Sign up
    304 blog pages
  • Start a free trial
    136 blog pages
  • Request a demo
    122 blog pages
  • Contact sales
    29 blog pages
  • Download
    22 blog pages
  • Try it in a prompt box
    6 blog pages
GitBook blog page
GitBookDeveloper ToolsA product call to action on the blog index, on 82% of blog pages.Visit
Figma blog page
FigmaSaaSA newsletter signup on the blog page, on 37% of them.Visit

The moves almost nobody makes

Each sits under 15% of the blog pages here, with the strongest one that uses it.

A video on the index

4% put a video on the blog index or a category page.

Cursor blog page
CursorDeveloper ToolsA row of videos under the posts. Videos sit on 4% of blog pages.Visit
Gabriel Amzallag

Curated by

Gabriel Amzallag , Founder, Web Anatomy

5 years CRO + SEO at Qonto (2021–2025). After advising 15+ SaaS on their websites (Payfit, Pigment…), the same patterns kept breaking, so I decided to build the source of truth on what works on the web: the intelligence layer every tool, builder, and team uses to ship sites that perform.

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FAQ

Blog page design, answered

The questions people ask before rebuilding a blog index, answered from 657 real blog pages.

What should a blog index page include?

01

Five things are close to standard: a picture on every post card (nearly nine in ten), category labels (four in five), one featured post above the feed (about seven in ten), dates on the cards (two in three) and a search box or a filter (about three in five).

Should a blog index feature one post?

02

Most do. About seven in ten give one post a bigger card or a spot above the feed, so a first-time reader knows where to start.

How do readers find the right post on a blog?

03

Through categories first: four in five blog indexes show them. About three in five add a search box or a filter, and about three in five have page numbers or a load more button under the feed.

What should a blog category page include?

04

About seven in ten link to the other categories, so a reader who landed in the wrong one can move sideways. A bit under half add a line under the category name saying what it covers, and nearly nine in ten keep a picture on every post card.

Should a blog page have a call to action?

05

Four in five carry a button or banner for the product. Most show it once or twice, rarely more. A newsletter signup is less common, on a bit over a third.

How is this different from the best landing pages leaderboard?

06

This gallery is a visual browse: what blog pages look like and what they contain. The best landing pages benchmark is the graded view, where pages are scored against conversion best practices and ranked by industry. Same companies, different question.