Blog Page Examples (447)

The blog is where most of a site's search traffic lands, and it is almost never the page that sells anything. It has to be worth reading and still point somewhere. Browse 447 real ones, captured live, and see what the market actually does.

Showing 1–24 of 447 blog pages

What the strongest blog pages do differently

Sorting these 447 blog pages by how they score against the conversion rubric, then comparing the strongest 89 with the weakest 89, is the fastest way to see what actually separates them.

Strongest 89Weakest 89Share of blog pages in each band, 0 to 100%

Other

0%86%
+86
38%100%
+62
44%86%
+42
39%77%
+38
33%70%
+37
56%91%
+35
33%61%
+28
56%82%
+26
33%9%
-24
6%29%
+23
33%55%
+22
50%71%
+21
11%30%
+19
82%100%
+18
78%96%
+18
78%93%
+15

Author and freshness

25%91%
+66
31%55%
+24

Navigation

43%81%
+38
68%100%
+32

Conversion

21%56%
+35

Content

60%92%
+32
26%43%
+17
38%55%
+17

How to structure a blog page, by the numbers

The questions a team asks when it rebuilds a blog, answered from the 447 index pages, category pages and posts here. Where the strongest 89 and the weakest 89 disagree, that gap is the answer.

What goes on a post card?

A picture on 91% of the cards
A date on 57%
An author name on 43%
A summary line on 49% of the cards, and a reading time on 35% of blog pages

Should the index feature one post?

77% give one post a bigger card or a spot above the feed. Pick the post that best answers what the blog is for, because a flat feed tells a first-time reader that everything on it is equally worth their time.

Animalz homepage — AnimalzB2BOne post featured above the feed, on 77% of blog index pages.Visit

How does a visitor find the right post?

Category labels on 85%
A search box or a filter on 67%
Pagination or a load-more control on 69%
On the category pages, links to the other categories on 65% and a line of prose under the category name on 44%
On the posts, a block of related reading on 75%

Administrate homepage — AdministrateHR TechA line of prose under the category name, on 44% of the category pages.Visit

Who wrote it, and when?

A named author on 84% of the posts
A photo next to the byline on 58%, a job title on 44%
A publication date on 91%, a separate last updated date on 23%

DATAQUEST homepage — DATAQUESTEdTechA photo next to the byline, on 58% of the posts.Visit

How long should a post be?

How long the posts run

A long article
100 blog pages
A medium-length article
71 blog pages
A short article
23 blog pages

Long reads are 52% of the posts and short ones 12%. Write long when the post has to answer a search query in full, short when it is an announcement.

What makes a post worth trusting?

Links to sources on 71%
Numbers or data cited on 63%
Images or diagrams in the body on 90%, product screenshots on 29%

SendPulse homepage — SendPulseMarketingDiagrams and screenshots inside the post, on 90% of them.Visit

What does a blog page ask a reader to do?

Where the product CTA sits in a post

A product CTA at the end
128 blog pages
A product CTA mid-article
26 blog pages
No product CTA
21 blog pages
A product CTA above the answer
13 blog pages
A product CTA in the sidebar
6 blog pages

66% of the posts put the product ask at the end, 11% carry none at all
The index and category pages carry a product CTA on 79%, and 8% of them repeat it three times or more
A newsletter signup on 37%
The product is named somewhere in the text on 97% of the posts

Slite homepage — SliteSaaSThe product CTA at the end of the post, where 66% of them put it.Visit

The moves almost nobody makes

Each sits under 15% of the blog pages here, with the strongest one that uses it.

A table of contents

13% of the posts list their own headings, so a reader can jump to the part they came for.

Upslide homepage — UpslideFintechA table of contents on the post, which 13% carry.Visit

Code in the body

7% put formatted code in the article.

DigitalOcean homepage — DigitalOceanDeveloper ToolsFormatted code inside the post, on 7% of them.Visit

A video on the page

9% embed a video, either on the index or inside the post.

Figma homepage — FigmaSaaSAn embedded video, on 9% of blog pages.Visit

Curated by

Gabriel Amzallag , Founder, Web Anatomy

5 years CRO + SEO at Qonto (2021–2025). After advising 15+ SaaS on their websites (Payfit, Pigment…), the same patterns kept breaking, so I decided to build the source of truth on what works on the web: the intelligence layer every tool, builder, and team uses to ship sites that perform.

View full profile

Go further than blog pages

MCP

Section ideas, from inside your editor

Ask your coding agent for the strongest sections of a blog page in your industry. It answers from this benchmark, section by section.

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The analysis behind every page here

Each blog page on this page, section by section, with what works and what does not. Free account.

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FAQ

Blog page design, answered

The questions people ask before rebuilding a blog, answered from 447 real pages.

What should a blog index page include?

Across 213 blog index pages here, five things are close to standard: thumbnail images on the post cards (92%), category labels (85%), one featured post above the feed (77%), a search box or a filter (67%), and dates on the cards (57%). A product call to action sits somewhere on 81% of them.

How long should a blog post be?

Long, more often than not. Of the 194 blog posts in this set, 52% are long reads, 37% are medium length and 12% are short. The short ones are usually announcements and release notes rather than anything written for search.

Should a blog post show the author?

84% of these posts name the author, 58% add a photo next to the byline and 44% add a job title. The byline is one of the widest splits between the strongest and the weakest posts in this set, which makes it a cheap thing to fix.

Where should the call to action go in a blog post?

At the end. 66% of these posts put the product call to action at the bottom, 13% in the middle, 7% at the top and 3% in a sidebar. 11% carry none at all, and 97% still name the product somewhere in the text.

Do blog posts need a table of contents?

Most skip it. 13% of these posts carry one. A reading time is more common at 46%, social share buttons sit on 43%, and 75% end with a block of related posts.

How is this different from the best landing pages leaderboard?

This gallery is a visual browse: what blog pages look like and what they contain. The best landing pages benchmark is the graded view, where pages are scored against conversion best practices and ranked by industry. Same companies, different question.