Security Page Design (182)

What the strongest security pages do differently

Sorting these 182 security pages by how they score against the conversion rubric, then comparing the strongest 36 with the weakest 36, is the fastest way to see what actually separates them.

Strongest 36Weakest 36Share of security pages in each band, 0 to 100%

Proof

1. A trust portal link, see the security pages that have it
   14%86%
   +72
2. A subprocessor list, see the security pages that have it
   8%47%
   +39
3. A status page link, see the security pages that have it
   31%67%
   +36

Trust and compliance

1. Access control specifics, see the security pages that have it
   31%92%
   +61
2. A GDPR mention, see the security pages that have it
   31%86%
   +55
3. A penetration testing mention, see the security pages that have it
   19%69%
   +50
4. Encryption specifics, see the security pages that have it
   39%86%
   +47
5. A HIPAA mention, see the security pages that have it
   3%47%
   +44
6. A data residency statement, see the security pages that have it
   17%58%
   +41
7. An AI training policy, see the security pages that have it
   3%39%
   +36
8. A data retention statement, see the security pages that have it
   3%28%
   +25
9. An incident response process, see the security pages that have it
   33%56%
   +23

Other

1. No certifications named, see the security pages that have it
   56%0%
   -56
2. Four certifications named, see the security pages that have it
   3%22%
   +19
3. Five certifications named, see the security pages that have it
   3%19%
   +16

Conversion

1. A report request CTA, see the security pages that have it
   6%56%
   +50

How to structure a security page, by the numbers

The questions a team asks when it rebuilds a security page, answered from the 182 here. Where the strongest 36 and the weakest 36 disagree, that gap is the answer.

How long is a security page?

5 sections between the navigation and the footer, half of them between 4 and 7. A sticky header follows the visitor down 77% of them.

What does the page say about the data?

• Access control specifics such as SSO, SCIM or RBAC on 68%
• Encryption specifics such as AES-256 or TLS on 62%
• Where the data is stored on 41%
• How long the data is kept on 19%, the question almost nobody answers

What compliance does the page name?

Two is the most common count, on 19%, and 16% name none at all. GDPR is on 66% and HIPAA on 30%, and both split the bands wide: 47% of the strongest name HIPAA against 3% of the weakest.

How does the page prove any of it?

• A trust portal where the documents can be checked on 42%
• A live status page on 52%
• Penetration testing named on 46%, an incident response process on 40%
• The third parties that handle the data listed on 20%, a bug bounty program on 29%

What does the page ask the visitor to do?

• A button to request the audit report on 29%
• A way to reach the security team on 60%
• A chat widget on 17%

The moves almost nobody makes

Each of these sits on fewer than one security page in five, with the strongest security page that uses it.

Saying whether the data trains a model

16% state whether customer data is used to train models, and it is one of the widest band splits here at 39% against 3%.

A security whitepaper to download

9% offer the long version as a file, for the reviewer who has to attach something to a ticket.

A date on the audit

7% show when the audit was done, so the certification badge is not an undated claim.