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Best Features Section Design
The features section presents the product's key capabilities and what each one does for the user. Explore 578 scored examples and see what the best do differently.
Updated November 2026
Showing 1–29 of 578 examples
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Axeptio Legal Tech Features Design
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Axeptio Legal Tech Features Design
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Bump Developer Tools Features Design
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Trezy Fintech Features Design
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Trezy Fintech Features Design
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Edusign EdTech Features Design
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Edusign EdTech Features Design
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Dastra Legal Tech Features Design
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AgentGrid.io AI Features Design
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Composio Instant Developer Tools Features Design
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BAND for Developers Developer Tools Features Design
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BAND for Developers Developer Tools Features Design
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BAND for Developers Developer Tools Features Design
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BAND for Developers Developer Tools Features Design
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Needle Lead Generation Features Design
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Needle Lead Generation Features Design
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Ovren Live Preview Developer Tools Features Design
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Ovren Live Preview Developer Tools Features Design
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ZooWork AI Features Design
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Yedric.ai AI Features Design
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Yedric.ai AI Features Design
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Yedric.ai AI Features Design
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Usedrop SaaS Features Design
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thestory.run Marketing Features Design
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thestory.run Marketing Features Design
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Swan Fintech Features Design
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Statable Analytics Analytics Features Design
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Statable Analytics Analytics Features Design
What is a features section?
A features section (or feature section) shows what the product does, usually as a grid of cards: a title, a short description, an icon or a screenshot. Its job is to answer "what will this do for me?", not to list everything the product team built.
What the best features sections do:
- Lead with the benefit. "Save 4 hours a week", not "Automated reports". 82% of the features sections we scored do this.
- Tie each feature to a result. The feature, the problem it solves, the outcome. 74% do.
- Put the top three or four first. Less important features go in a smaller grid or an accordion. Only 44% do.
- Link each card to its own page. So the visitor who wants more can click through. Only 28% do.
What We Learned From Analyzing Features Sections
What Makes a Good Features Section?
We checked the features sections in our library for the elements below. The lower the number, the fewer pages do it, and the bigger your edge when you add it.
Persona grouping
Features organized by role or use case ("For marketers," "For developers")
21%
Internal linking
Each feature card links to its own page, visitors who want more can click through instead of bouncing
28%
Outcome focus
A number attached to the outcome: "2x faster deploys," "40% fewer tickets," not just "improves efficiency"
37%
Secondary features
Less important features tucked into an accordion or smaller grid, so the top 3-4 get full attention
44%
Feature-to-outcome mapping
Feature → Problem it solves → Result you get. Three steps, not just a title and icon
74%
Benefit-led copy
"Save 4hrs/week" not "Automated reports," leads with the outcome, not the feature name
82%
| Element | What it means | Use it | Type |
|---|---|---|---|
| Persona grouping | Features organized by role or use case ("For marketers," "For developers") | 21% | Big opportunity |
| Internal linking | Each feature card links to its own page, visitors who want more can click through instead of bouncing | 28% | Big opportunity |
| Outcome focus | A number attached to the outcome: "2x faster deploys," "40% fewer tickets," not just "improves efficiency" | 37% | Opportunity |
| Secondary features | Less important features tucked into an accordion or smaller grid, so the top 3-4 get full attention | 44% | Opportunity |
| Feature-to-outcome mapping | Feature → Problem it solves → Result you get. Three steps, not just a title and icon | 74% | Common |
| Benefit-led copy | "Save 4hrs/week" not "Automated reports," leads with the outcome, not the feature name | 82% | Table stakes |
Grouping features by role is the rarest element, at 21%. Most features sections show everything in one flat grid. Grouped by role, the section lets each visitor skip straight to what concerns them instead of scanning 12 cards.
How We Score Each Features Section
We check every features section against a weighted checklist, from the page itself and its screenshot:
- Copy: benefit-led wording, a number on the outcome, each feature tied to a result
- Structure: features grouped by role, the main ones before the secondary ones
- Navigation: links from each feature to its own page
Benefit-led copy and the link from feature to result are the most common, yet still missing from one section in five. Grouping by role and linking to feature pages are what set the best apart. Sections flagged best-in-class are picked by hand from the highest scores.
Interactive quiz
What would your features section score?
Question 1 of 6
0%
Does your copy lead with outcomes, not feature names?
"Save 4hrs/week" not "Automated reports"
What the Best Features Sections Have in Common
1 features sections in our library are flagged best-in-class. Nearly all lead with benefits, like most sections. What sets them apart:
- A link from each feature to its own page. 37% of best-in-class sections do this, against 28% overall. Semrush, Contentsquare and Greenly all do. The card becomes a way in, not a dead end.
- The secondary features pushed back. 50% use an accordion, a smaller grid or a clear visual order, so the first screen shows three or four main capabilities instead of twelve.
- Features grouped by role. Pennylane groups by accountant and business owner. When visitors see their role in the header, they stop scanning and start reading.
71/100Why Weak Features Sections Fall Short
The weakest features sections look polished and stop at benefit-led copy. 79% of all features sections show one flat grid with no grouping by role, so a head of sales and a junior developer see the same 12 cards. 72% link no card to a page where the visitor could learn more. And 56% give every feature the same weight, which turns the section into a wall of cards nobody reads past the third row.
The fix is structure, not new content: group the cards by role, link each to its page, and fold the secondary features into a smaller block.
Want to know which best practices your features section is missing? Get your 3 free opportunities →
0/100More features best practices
Present several features together
Several peer features shown together, as a grid, a zigzag, or tabs, so a visitor sees the full platform and finds the one capability that hooks them.
Show a before and after contrast
The old way set beside the new, as columns, a struck-through stat, or a transformation arrow, so the gain lands before the visitor reads a word.
- Show the old state and the new one together, not the new one alone.
- Make the gap concrete: a struck-through number beats an adjective.
- Back the after state with real product UI, not a stock illustration.
Spotlight one flagship feature
One dominant capability, a single headline and one large product visual, so the flagship feature lands without the visitor sorting through a grid of cards.
- Pick the one capability that sells the product and give it the whole section.
- Back the headline with the real product UI, not an icon or an abstract mockup.
- Lead with the outcome, then let an optional checklist or link carry the detail.
Curated by
Gabriel Amzallag , Founder, Web Anatomy
5 years CRO + SEO at Qonto (2021–2025). After advising 15+ SaaS on their websites (Payfit, Pigment…), the same patterns kept breaking, so I decided to build the source of truth on what works on the web: the intelligence layer every tool, builder, and team uses to ship sites that perform.
Keep exploring section examples
Real examples from top landing pages, scored and analyzed.
[FAQ]
FEATURES SECTION: FREQUENTLY ASKED QUESTIONS
Everything you need to know about features section design, based on our analysis of real landing pages.
How do I choose which features to put on my landing page?
[01]Not the whole shipped list. Show the 3-5 features the buyer actually evaluates on. Ask your last ten customers what made them pick you and look for the pattern. Usually two or three capabilities decide the buy; the rest is reassurance. Put the decisive ones up top with benefit-led copy. Tuck the reassurance features into a smaller grid or accordion below. A single "Plus 40 more" link to a dedicated features page handles the long tail without cluttering the landing page.
How do I write a feature card that actually gets read?
[02]Three beats: outcome first, mechanism second, proof third. Outcome in the headline ("Close deals 2x faster"), mechanism in one sentence ("Auto-logs every call and pulls CRM context into a summary"), proof in a small line underneath ("Used by 400+ sales teams" or a single metric). Skip the feature name as the headline. That's marketing to yourself, not the buyer. Keep each card under 40 words. If you need more room, the feature deserves its own page, not a bigger card.
Do I need a features section?
[03]Yes, if your product has more than one capability and your landing page needs to explain what it does. Product pages, homepages, and feature-comparison pages all benefit. The exception: single-feature tools or pages targeting a hyper-specific use case where one hero section and a demo cover it.
Should I group features by persona, by use case, or by product area?
[04]By whichever one matches how your buyer shops. If you sell to multiple roles with different needs (developers and ops, accountants and founders), group by persona so each visitor finds their section in two seconds. If one role buys but uses the product across several workflows, group by use case ("Onboarding," "Retention," "Billing"). Only group by product area when the buyer already knows the product map, usually on a feature-comparison page for existing customers rather than a first-touch landing page.
What visual should each feature card show: icon, screenshot, or animation?
[05]Match the visual to what the feature actually is. A UI-heavy feature (dashboard, editor, inbox) gets a real cropped screenshot. The buyer sees themselves using it. A conceptual feature (API, security, compliance) gets a clean icon or a small diagram, because a screenshot of JSON adds nothing. Animations only when the feature is about motion or state change. Otherwise the GIF distracts from the copy. Whatever you pick, use the same treatment across the grid. Mixing icons and screenshots in one row looks unfinished.
How do I test if my features section is good?
[06]Check that the copy leads with benefits and ties each feature to an outcome. Then look for features grouped by persona, links to deeper pages, and a place for secondary features. Or get your 3 free opportunities, ranked with the evidence behind each.