Playbooks
We analyzed the ads the top HR tech companies run. Here is what works.
Which HR tech ads kept running in 2026, the eight angles they use, and the pages behind them. The takeaways, with the ads to look at.
Gabriel Amzallag26 min read
The Web Anatomy blog
Playbooks, teardowns and research read off the benchmark: what the best websites ship, and the ads and pages behind them.
- Playbooks
- Guides
Gabriel Amzallag26 min readPlaybooks
We analyzed the ads the top marketing software companies run. Here is what works.
Which marketing software ads keep running in 2026, the angles they use, and the pages behind them. Seven angles that work, five almost nobody runs.
Gabriel Amzallag23 min readGuides
Programmatic SEO: a practical guide from 10 city pages to 300
How Staycation went from 10 hand-made city pages to 300 with programmatic SEO, and grew purchases from search by 90%: how to find your topics, four rules, the template, and how to produce and measure the pages.
Gabriel Amzallag12 min readPlaybooks
We analyzed the ads the top B2C companies run. Here is what works.
Which consumer ads keep running in 2026, the eight angles they use, and the pages behind the click. Eleven brands, 969 ads, every claim beside its ad.
Gabriel Amzallag26 min readPlaybooks
We analyzed the ads the top software companies run. Here is what works.
Which software ads keep running in 2026, the nine angles they use, and the pages behind them. Twelve advertisers, 428 readable ads, every one linked.
Gabriel Amzallag25 min readGuides
Headless CMS vs traditional CMS: do you still need one with AI?
How CMSs evolved from FTP to WordPress to headless, what AI changed for Webflow and WordPress, and four questions to pick the stack your team can actually edit.
Gabriel Amzallag7 min readPlaybooks
We analyzed the ads the top CRM companies run. Here is what works.
Which CRM ads keep running in 2026, the eight angles behind them, and the pages they land on. The longest-running ad in the set never mentions a CRM.
Gabriel Amzallag23 min readPlaybooks
We analyzed the ads the top ecommerce companies run. Here is what works.
Which ecommerce ads keep running in 2026, the nine angles they use, and the pages they land on. Six angles nobody in the market is running yet.
Gabriel Amzallag23 min readGuides
Outbound landing page: the one-to-one play that got 3 replies
The outbound landing page process I used to contact three dream companies, get three replies, and turn one cold outreach campaign into four years at Qonto.
Gabriel Amzallag5 min readPlaybooks
We analyzed the ads the top accounting software companies run. Here is what works.
Which accounting software ads keep running in 2026, the nine angles they use, and the landing pages behind them. The takeaways, with the ads to look at.
Gabriel Amzallag25 min readPlaybooks
We analyzed the ads the top lead generation companies run. Here is what works.
Which lead generation ads keep running in 2026, which angles they use, and the landing pages behind them. The key takeaways, with the ads to look at.
Gabriel Amzallag22 min readGuides
Landing page personalization: 4 use cases you can build with AI
A practical workflow for landing page personalization: build one template, collect useful visitor data, define content rules, and apply four proven use cases with AI.
Gabriel Amzallag6 min readPlaybooks
We analyzed the ads the top consumer app companies run. Here is what works.
Which app ads keep running in 2026, the eight angles they use, and the pages behind them. The longest-running campaign is a quiz, and almost no ad sends people to an app store.
Gabriel Amzallag22 min readPlaybooks
We analyzed the ads the top B2B companies run. Here is what works.
Which B2B ads keep running, the eight angles behind them, and the pages the clicks land on. Two teardowns, HubSpot and Atlassian, with the ads to open.
Gabriel Amzallag24 min readPlaybooks
We analyzed the ads the top SaaS companies run. Here is what works.
Which SaaS ads keep running in 2026, which angles they use, and the pages behind them. Seven angles that work, five nobody is running.
Gabriel Amzallag24 min readPlaybooks
We analyzed the ads the top healthcare companies run. Here is what works.
Which healthcare ads keep running in 2026, the eight angles behind them, and the pages the clicks land on. Two teardowns, Teladoc Health and Noom, with the ads to look at.
Gabriel Amzallag22 min readPlaybooks
We analyzed the ads the top fintech companies run. Here is what works.
Which fintech ads keep running in 2026, which angles they use, and the landing pages behind them. The key takeaways, with the ads to look at.
Gabriel Amzallag20 min readYour top 3 opportunities for more revenue
We find every way to grow your website’s visibility and conversions: SEO, AI search (AEO), backlinks and mentions, and UX/UI. 3 free opportunities, delivered by email.