Enterprise page design (194)
An enterprise page speaks to the large companies a product wants to sell to, and to the security, IT and procurement teams who read it before a deal. Its job is to start a conversation with sales. See 194 real examples.
Showing 1–24 of 194 enterprise pages
How to structure an enterprise page, by the numbers
The questions a team asks when it rebuilds an enterprise page, answered from the 194 here.
What does the main button ask for?
What the primary button asks for
- Contact sales100 enterprise pages
- Request a demo66 enterprise pages
- Start a free trial16 enterprise pages
- Sign up11 enterprise pages
- The same ask comes back 3 times down the page, and 76% repeat it three times or more
- 39% carry a custom quote tier
- 4% put a real price on the page
Which security features should the page name?
- Role-based permissions on 54%
- Single sign-on on 49%
- Audit logs on 30%
- SCIM provisioning on 20%, an SLA on 27%, a data residency statement on 21%
- A link to a security page on 76%, which is the easy half of the job
What should the page promise about support?
This is the widest gap in the set: 100% of the strongest pages promise dedicated support, against 34% of the weakest. It costs nothing to write.
- A dedicated support promise on 70%
- An onboarding or migration offer on 63%
- A named contact or success manager on 46%
- Training for the buyer's team on 25%
What proof belongs on an enterprise page?
- A customer logo wall on 80%, the most common block on the page
- A story about a large organisation on 51%
- Numbers inside that story on 41%, testimonials with a real name on 56%
- An embedded video on 30%
How is the page laid out?
Share of enterprise pages carrying each section
- Features189 enterprise pages
- Logo wall or trust bar182 enterprise pages
- Closing CTA band170 enterprise pages
- Testimonials140 enterprise pages
- Resources68 enterprise pages
- FAQ67 enterprise pages
- Value proposition61 enterprise pages
- Use cases50 enterprise pages
- How it works46 enterprise pages
- Integrations44 enterprise pages
- Contact26 enterprise pages
- Problem19 enterprise pages
- Comparison13 enterprise pages
- Pricing10 enterprise pages
8 sections between the navigation and the footer, half of them between 7 and 9. 72% follow the hero with the same block, Logo wall or trust bar, and 72% close on a CTA band.
The section right after the hero
- Logo wall or trust bar140 enterprise pages
- Features28 enterprise pages
- Value proposition18 enterprise pages
The moves almost nobody makes
None of these is on more than one page in five, and each one answers a question the buying committee will ask anyway.
Saying where the data lives
21% say where data is stored, or offer a choice of region. That is 29% of the strongest pages, against 8% of the weakest.
SCIM user provisioning
20% name automatic user provisioning, the thing an IT team has to do by hand when it is missing.
A chat widget
14% put a live chat on the page, next to a button that already asks the visitor to contact sales.
Curated by
Gabriel Amzallag , Founder, Web Anatomy
5 years CRO + SEO at Qonto (2021–2025). After advising 15+ SaaS on their websites (Payfit, Pigment…), the same patterns kept breaking, so I decided to build the source of truth on what works on the web: the intelligence layer every tool, builder, and team uses to ship sites that perform.
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The analysis behind every page here
Each enterprise page on this page, section by section, with what works and what does not. Free account.
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Every other page type has its own gallery. Start from all page types.
- Homepages
- Pricing pages
- About pages
- Contact pages
- Feature pages
- Integrations pages
- Security pages
- Industry pages
- Persona pages
- Why us pages
- Case study pages
- Comparison pages
- Blog pages
- Signup pages
- Webinar pages
- SEO landing pages
- Free tool pages
- PPC landing pages
- Careers pages
- Login pages
- 404 pages
- AI product pages
- Press pages
- Partner program pages
- Download pages
- Resource libraries
- Developer pages
- Solutions pages
- Template galleries
- Glossary pages
- Startup program pages
- Community pages
- ROI calculators
- Newsletter pages
- Programmatic SEO pages
- Blog posts
- Customer stories pages
- Alternatives pages
- Features overview pages
- Product tours
- Integration pages
- AI agent pages
- Affiliate program pages
- Team pages
- Conference pages
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Enterprise page design, answered
The questions people ask before rebuilding an enterprise page, answered from 194 real ones.
What should an enterprise page include?
01Four things are close to standard across these 194 enterprise pages: a customer logo wall (four in five), a link to a security or trust page (three in four), a dedicated support promise (two in three), and an onboarding or migration offer (three in five). A buying committee expects all four, so leaving one out is noticed more than adding it is.
Should an enterprise page show prices?
02Almost none do. Fewer than one in twenty of these pages show an actual price, and about two in five carry a custom quote tier instead. The page is built to start a conversation with sales, and the number is set inside it.
What should the main button ask for?
03A conversation. About half of these pages point the primary button at contacting sales and about a third at booking a demo. Fewer than one in ten offer a free trial and about one in twenty a plain signup, which is the reverse of what a homepage does.
Which security features should the page name?
04Roles and permissions and single sign-on lead, each on about half. Audit logs are named on about three in ten, an SLA on about one in four, and a data residency statement and SCIM user provisioning on about one in five each. Naming them beats linking to a security page and hoping the reader clicks.
What separates a strong enterprise page from a weak one?
05The service around the software. Nearly all of the strongest pages promise dedicated support against about one in three of the weakest, and nearly all of the strongest offer onboarding or migration help against about one in three of the weakest. Single sign-on shows the same split, four in five against one in five.
How is this different from the best landing pages leaderboard?
06This gallery is a visual browse: what enterprise pages look like and what they contain. The best landing pages benchmark is the graded view, where pages are scored against conversion best practices and ranked by industry. Same companies, different question.