Enterprise Page Design (139)

What the strongest enterprise pages do differently

Sorting these 139 enterprise pages by how they score against the conversion rubric, then comparing the strongest 27 with the weakest 27, is the fastest way to see what actually separates them.

Strongest 27Weakest 27Share of enterprise pages in each band, 0 to 100%

Support and onboarding

1. A named contact or success manager, see the enterprise pages that have it
   22%93%
   +71
2. A dedicated support promise, see the enterprise pages that have it
   37%100%
   +63
3. An onboarding or migration offer, see the enterprise pages that have it
   41%100%
   +59
4. A training offer, see the enterprise pages that have it
   7%56%
   +49

Security and control

1. A single sign-on mention, see the enterprise pages that have it
   22%74%
   +52
2. Role-based permissions, see the enterprise pages that have it
   22%70%
   +48
3. Audit logs, see the enterprise pages that have it
   0%44%
   +44
4. An SLA mention, see the enterprise pages that have it
   0%41%
   +41
5. A SCIM user provisioning mention, see the enterprise pages that have it
   4%30%
   +26
6. A link to a security page, see the enterprise pages that have it
   63%89%
   +26
7. A data residency statement, see the enterprise pages that have it
   0%22%
   +22

Proof

1. An enterprise customer story, see the enterprise pages that have it
   33%78%
   +45
2. Case study numbers, see the enterprise pages that have it
   26%67%
   +41
3. Testimonials with a real name attached, see the enterprise pages that have it
   37%78%
   +41
4. A customer logo wall, see the enterprise pages that have it
   63%93%
   +30

Conversion

1. A custom quote tier, see the enterprise pages that have it
   11%52%
   +41

How to structure an enterprise page, by the numbers

The questions a team asks when it rebuilds an enterprise page, answered from the 139 here. Where the strongest 27 and the weakest 27 disagree, that gap is the answer.

What does the main button ask for?

• The same ask comes back 3 times down the page, and 75% repeat it three times or more
• 37% carry a custom quote tier
• 3% put a real price on the page

Which security features should the page name?

• Role-based permissions on 51%
• Single sign-on on 50%
• Audit logs on 28%
• SCIM provisioning on 18%, an SLA on 24%, a data residency statement on 19%
• A link to a security page on 76%, which is the easy half of the job

What should the page promise about support?

This is the widest split in the whole set, and it costs nothing to write.

• A dedicated support promise on 69%
• An onboarding or migration offer on 65%
• A named contact or success manager on 47%
• Training for the buyer's team on 24%

What proof belongs on an enterprise page?

• A customer logo wall on 80%, the most common block on the page
• A story about a large organisation on 55%
• Numbers inside that story on 41%, testimonials with a real name on 58%
• An embedded video on 29%, which is the one proof block the bands agree on

How is the page laid out?

8 sections between the navigation and the footer, half of them between 7 and 10. 73% follow the hero with the same block, Logo wall or trust bar, and 71% close on a CTA band.

The moves almost nobody makes

None of these is on more than one page in five, and each one answers a question the buying committee will ask anyway.

Saying where the data lives

19% say where data is stored, or offer a choice of region. Among the strongest 27 it is 22%, and among the weakest it is 0%.

SCIM user provisioning

18% name automatic user provisioning, the thing an IT team has to do by hand when it is missing.

A chat widget

15% put a live chat on the page, next to a button that already asks the visitor to contact sales.