Signup page examples (160)

How to build a signup page, by the numbers

The questions a team asks when it rebuilds a signup page, answered from the 160 here.

How many fields should the form ask for?

• One field on 27% of signup pages, the most common form there is
• No fields at all on 18%, where the page opens with single sign-on buttons
• Two fields on 16%
• Three fields on 12%

Email first, or the whole form at once?

• An email-only first step on 34%
• A password to set on this page on 43%

Here the strongest pages lean the other way: 32% of them ask for a password up front, against 61% of the weakest.

How many single sign-on buttons?

31% offer none, and that is what separates them most: 3% of the strongest against 69% of the weakest. Among the pages that offer any, one and two providers are about equally common.

What does the page say about price?

• A free tier named on 36%
• A clear answer on the card question on 20%
• 39 of the 160 pages write a reassuring line near the button, usually that it is free or that no card is needed

What goes beside the form?

• A reminder of the product on 60%
• Customer logos on 18%
• Testimonials on 14%

The product reminder is the one that splits them: 91% of the strongest show it, against 28% of the weakest.

What about the terms, and the way back?

• A log in link on 78%, for the visitor who already has an account
• A link to the terms on 77%
• A terms checkbox, which is one more required input, on 16%

The moves almost nobody makes

Each is on 15% of signup pages or fewer, shown here with the strongest page that uses it.

Password rules shown before the button

9% show the password requirements up front, instead of returning them as an error after the first attempt.

A testimonial beside the form

14% put a quote next to the signup form, at the moment the visitor is deciding whether to hand over an email.