Signup Page Examples (69)

What the strongest signup pages do differently

Sorting these 69 signup pages by how they score against the conversion rubric, then comparing the strongest 13 with the weakest 13, is the fastest way to see what actually separates them.

Strongest 13Weakest 13Share of signup pages in each band, 0 to 100%

Proof

1. A reminder of the product beside the form, see the signup pages that have it
   31%100%
   +69
2. A customer logo wall, see the signup pages that have it
   0%38%
   +38
3. Customer testimonials, see the signup pages that have it
   0%15%
   +15

Other

1. No single sign-on, see the signup pages that have it
   69%0%
   -69
2. Two providers, see the signup pages that have it
   15%46%
   +31
3. A one-field form, see the signup pages that have it
   0%31%
   +31
4. Three providers, see the signup pages that have it
   0%23%
   +23
5. One provider, see the signup pages that have it
   15%31%
   +16
6. A four-field form, see the signup pages that have it
   31%15%
   -16
7. A three-field form, see the signup pages that have it
   0%15%
   +15

Plans and prices

1. A free tier mentioned, see the signup pages that have it
   23%77%
   +54
2. A clear answer on the card question, see the signup pages that have it
   8%54%
   +46

The form

1. A password to set, see the signup pages that have it
   73%33%
   -40
2. An email-only first step, see the signup pages that have it
   8%46%
   +38
3. A terms checkbox, see the signup pages that have it
   31%15%
   -16

Layout

1. A chat widget, see the signup pages that have it
   0%22%
   +22

How to structure a signup page, by the numbers

The questions a team asks when it rebuilds a signup page, answered from the 69 here. Where the strongest 13 and the weakest 13 disagree, that gap is the answer.

How many fields should the form ask for?

• One field on 30% of signup pages, the most common form there is
• No fields at all on 16%, where the page opens with single sign-on buttons
• Three fields on 12%, two on 12%, four on 10%

Email first, or the whole form at once?

• An email-only first step on 36%
• A password to set on this page on 45%, and here the split runs the other way: 33% of the strongest against 73% of the weakest

How many single sign-on buttons?

35% offer none. Among the pages that offer any, two providers is the most common choice, just ahead of one.

What does the page say about price?

• A free tier named on 38%
• A clear answer on the card question on 16%
• 16 of the 69 pages write a reassuring line near the button, usually that it is free or that no card is needed

What goes beside the form?

• A reminder of the product on 62%, the widest gap in the set
• Customer logos on 19%
• Testimonials on 14%

What about the terms, and the way back?

• A log in link on 78%, for the visitor who already has an account
• A link to the terms on 77%
• A terms checkbox, which is one more required input, on 17%: 15% of the strongest against 31% of the weakest

Does the header stay on screen?

49% carry a sticky header. On the rest the header scrolls out of the way as soon as the visitor starts filling in the form.

The moves almost nobody makes

Each sits under 15% of the market, with the strongest signup page that uses it.

Password rules shown before the button

9% show the password requirements up front, instead of returning them as an error after the first attempt.

A testimonial beside the form

14% put a quote next to the signup form, at the moment the visitor is deciding whether to hand over an email.

A chat widget on the signup page

12% keep support one click away while the account is being created.