Contact Page Examples (200)

What the strongest contact pages do differently

Sorting these 200 contact pages by how they score against the conversion rubric, then comparing the strongest 40 with the weakest 40, is the fastest way to see what actually separates them.

Strongest 40Weakest 40Share of contact pages in each band, 0 to 100%

What happens next

1. An explanation of what happens next, see the contact pages that have it
   23%85%
   +62
2. An agenda for the call, see the contact pages that have it
   0%43%
   +43
3. A stated call length, see the contact pages that have it
   3%28%
   +25

Proof

1. A customer logo wall, see the contact pages that have it
   20%68%
   +48
2. Customer testimonials, see the contact pages that have it
   13%45%
   +32
3. Testimonials with a real name attached, see the contact pages that have it
   13%45%
   +32
4. A named or pictured rep, see the contact pages that have it
   0%28%
   +28

Conversion

1. A pricing link on the page, see the contact pages that have it
   38%78%
   +40
2. A self-serve route around sales, see the contact pages that have it
   57%88%
   +31
3. A sticky header, see the contact pages that have it
   62%84%
   +22

The form

1. A privacy line by the form, see the contact pages that have it
   23%48%
   +25
2. A contact form on the page, see the contact pages that have it
   65%83%
   +18

Other

1. A seven-field form, see the contact pages that have it
   23%3%
   -20
2. A five-field form, see the contact pages that have it
   8%24%
   +16

How to structure a contact page, by the numbers

The questions a team asks when it rebuilds a contact page, answered from the 200 here. Where the strongest 40 and the weakest 40 disagree, that gap is the answer.

Should the page carry a form at all?

• A form on the page itself on 72%
• An email-only form on 5%, for products that route the lead later
• A booking calendar on 2%, which lets the visitor pick a slot instead of waiting

How many fields should the form ask for?

A privacy line next to the form, saying what happens to the details entered, is on 36%. The strongest 40 write one 48% of the time against 23% of the weakest.

What happens after the visitor hits send?

• The page says what follows and roughly when on 46%
• The agenda of the call is printed on 18%
• How long the call takes is stated on 8%

This is the widest gap on the page type. Write it in one line above the button: who replies, in what form, and how soon.

Should the page offer a way around the form?

• A self-serve route out of sales on 74%
• A pricing link on 62%
• A direct email address on 30%, a phone number on 24%, a chat widget on 16%
• A sticky header on 71%, so the rest of the site stays one click away

What proof belongs next to the form?

• A logo wall on 41%
• Testimonials on 22%
• Testimonials with a real name attached on 20%, an embedded video on 5%

How long is a contact page?

3 sections between the navigation and the footer, half of them between 2 and 4. The form is the page, and the rest of the sections are there to make it easy to fill in.

The moves almost nobody makes

Each sits under 10% of the market, with the strongest contact page that uses it.

A named face on the page

9% show who the visitor will actually talk to, by name or by photo. Among the strongest 40 it is 28%.

A stated call length

8% say how long the call takes, so the visitor knows what they are booking before they hand over an email address.

An email-only form

5% ask for an email address and nothing else, then qualify the lead in the reply.