Contact page examples (497)

How to structure a contact page, by the numbers

The questions a team asks when it rebuilds a contact page, answered from the 497 here.

Should the page carry a form at all?

• A form on the page itself on 69%
• An email-only form on 3%, for products that route the lead later
• A booking calendar on 4%, which lets the visitor pick a slot instead of waiting

How many fields should the form ask for?

A privacy line next to the form, saying what happens to the details entered, is on 31%: 43% of the strongest pages against 23% of the weakest.

What happens after the visitor hits send?

• The page says what follows and roughly when on 50%
• The agenda of the call is printed on 19%
• How long the call takes is stated on 12%

This is the widest gap in the set: 84% of the strongest pages say it, against 20% of the weakest. One line above the button does it: who replies, in what form, and how soon.

Should the page offer a way around the form?

• A self-serve route out of sales on 73%
• A pricing link on 65%
• A direct email address on 31%, a phone number on 16%, a chat widget on 18%
• A sticky header on 70%, so the rest of the site stays one click away

What proof belongs next to the form?

• A logo wall on 39%
• Testimonials on 22%
• Testimonials with a real name attached on 20%, an embedded video on 4%

How long is a contact page?

3 sections between the navigation and the footer, half of them between 2 and 4. The form is the page, and the rest of the sections are there to make it easy to fill in.

The moves almost nobody makes

Each sits under 15% of the market, with the strongest contact page that uses it.

A named face on the page

8% show who the visitor will actually talk to, by name or by photo. That is 27% of the strongest pages.

A stated call length

12% say how long the call takes, so the visitor knows what they are booking before they hand over an email address.

An email-only form

3% ask for an email address and nothing else, then qualify the lead in the reply.