Homepage design examples (551)

Across 551 homepages, four things are close to universal: a call to action in the navigation (more than four in five), customer testimonials and a customer logo wall (about three in four each), and a pricing link in the nav (nearly two in three). Those are table stakes. A visitor notices their absence more than their presence, so the design decisions that matter are further down the list.

Most do not. Only about one in eight of the homepages here put real prices on the page and about one in twelve carry a full pricing section, while nearly two in three link out to a separate pricing page instead. Showing prices on the homepage is a deliberate minority choice, usually made by products with one simple plan.

The rare moves, because almost nobody makes them. An interactive hero call to action appears on fewer than one in ten of these homepages, email capture in the hero on about one in fourteen, and a chat widget on about one in seven. A number in the hero, the kind of concrete proof that replaces an adjective, shows up on about three in ten.

Just under half of these homepages name AI in the hero headline or the line under it. It is the fastest-moving pattern in the set and the one most likely to date a page, since a headline that leads with the technology says less than one that leads with the result.

Product UI, on nearly three in five. Illustration comes second at about one in seven and photography third at about one in nine. About one in twelve run a hero with no media at all, which is almost always a type-led design carried by the headline.

This gallery is a visual browse: what homepages look like and what they contain. The best landing pages benchmark is the graded view, where pages are scored against conversion best practices and ranked by industry. Same companies, different question.