PPC Landing Page Examples (27)

What the strongest PPC landing pages do differently

Sorting these 27 PPC landing pages by how they score against the conversion rubric, then comparing the strongest 0 with the weakest 0, is the fastest way to see what actually separates them.

How to structure a PPC landing page, by the numbers

The questions a team asks when it builds a page for an ad campaign, answered from the 27 here. Where the strongest 0 and the weakest 0 disagree, that gap is the answer.

Should the page keep the site navigation?

• No navigation links at all on 52% of these pages
• A nav bar of some kind on 48%
• A cut-down footer on 27%

Does the offer belong in the headline?

The headline is where the ad and the page either match or don't. 22% state the deal itself up there. Answering the objection matters more: 81% deal with price, effort, risk or trust on the page, and an FAQ block does that job on 35%.

How big should the form be?

• A form on the page itself on 70%, and in the first screen on 44%
• One field is the most common size, on 32%
• 28% ask for nothing on the page and hand the visitor to a next step

What does the button ask for, and what sits next to it?

• One ask, repeated 2 times down the page, with every button asking for the same thing on 30%
• Social proof beside the ask on 44%
• 11 of the 27 pages, 41%, write a line next to the button that takes the risk out of clicking it

The moves almost nobody makes

Two patterns most of these pages skip, each with the strongest page that uses it.

A deadline or a limited-spots line

7% put a countdown, a date or a spots-left claim on the page. On paid traffic that arrives once and rarely comes back, it is the cheapest reason to act now.

A live chat next to the ask

17% run a chat widget on the page, so the visitor who won't fill in a form still has a way to ask one question.