Gabriel Amzallag

Founder, Web Anatomy

Product-led growthConversion rate optimizationSEO/AI SearchMessaging

I believe content beats design. Most landing pages chase polish and forget to say what the product does. I rewrite them until the message earns the click.

How I think about landing pages

Most teams skip the copy because the design looks right. That's backwards. A beautiful page with a muddy message converts worse than an ugly page with a clear one. I fix the words first. The design can wait.

I spent 5 years in-house at Qonto on CRO and SEO. That's where I learned how a website actually sells at scale. Today, I help SaaS teams rebuild their website strategy, homepage, pricing, messaging, freelance with teams like Payfit and Pigment.

One pattern kept showing up: the SaaS teams that actually win at growth don't treat their website like the brochure next to their ads. They treat it like the thing that sells.

That's the part I work on. Most pages I audit are beautifully designed and poorly written. The hero hedges, the subheadline buries the value prop, the CTA could belong to 200 other tools. Figma polish doesn't fix that.

I start with the words. Design is what you do after the copy is honest.

I built Web Anatomy to find revenue opportunities across SEO, AEO and conversion, backed by real data. You can make the changes yourself or work with a dedicated expert. I help turn those opportunities into copy, design and code, ready for your team to publish.

Featured work

Get in touch

Questions on CRO or a page you want torn down? Reach out.

Send a messagecontact@gabrielamzallag.com