Persona page design (100)
A persona page speaks to one role, like marketers or sales teams. Its job is to show people in that job that the product fits the way they work. See 100 real examples.
Showing 1–24 of 100 persona pages
How to build a persona page, by the numbers
The questions a team asks when it rebuilds a persona page, answered from the 100 here.
Does the page speak to the role, or repeat the product tour?
- 62% name the role in the headline
- 62% frame the result in the numbers this role reports on
- 26% run the standard feature list under a new headline
The last one is what separates them: 5% of the strongest run the feature list, against 75% of the weakest.
What proof belongs on a persona page?
- A quote from someone in the same job on 66%
- The job title printed next to the quote on 55%
- Logos of customer teams on 58%
What stops the reader from saying yes?
- 63% name the reasons to hesitate and answer them
- 60% say how much work the switch or the rollout takes
- 76% name the tools this role already works in
What should the page ask for?
What the main button asks for
- Start a free trial53 persona pages
- Request a demo25 persona pages
- Contact sales12 persona pages
- Sign up7 persona pages
- One ask, repeated 3 times down the page
- 78% repeat it three times or more
- 78% keep a pricing link on the page
How is the page built, top to bottom?
8 sections sit between the navigation and the footer, half of these pages between 6 and 9. 78% close on a call to action band.
The section right after the hero
- Logo wall or trust bar42 persona pages
- Value proposition19 persona pages
- Problem13 persona pages
- Features12 persona pages
- Use cases6 persona pages
The most common first three sections
- HeroLogo wall or trust barProblem15% · 15 persona pages
- HeroLogo wall or trust barFeatures14% · 14 persona pages
- HeroLogo wall or trust barValue proposition10% · 10 persona pages
- HeroValue propositionFeatures9% · 9 persona pages
- HeroProblemFeatures4% · 4 persona pages
The last section before the footer
- Closing CTA band78 persona pages
- Resources8 persona pages
- FAQ7 persona pages
The moves almost nobody makes
Neither of these is on more than a quarter of the persona pages here, and the first is on 3%.
A day in the life of the role
3% walk the reader through this role's actual day with the product in it.
An embedded video
21% embed a video.
Curated by
Gabriel Amzallag , Founder, Web Anatomy
5 years CRO + SEO at Qonto (2021–2025). After advising 15+ SaaS on their websites (Payfit, Pigment…), the same patterns kept breaking, so I decided to build the source of truth on what works on the web: the intelligence layer every tool, builder, and team uses to ship sites that perform.
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Library
The analysis behind every page here
Each persona page on this page, section by section, with what works and what does not. Free account.
Didn't find the persona page you were looking for?
Every other page type has its own gallery. Start from all page types.
- Homepages
- Pricing pages
- About pages
- Contact pages
- Feature pages
- Integrations pages
- Security pages
- Enterprise pages
- Industry pages
- Why us pages
- Case study pages
- Comparison pages
- Blog pages
- Signup pages
- Webinar pages
- SEO landing pages
- Free tool pages
- PPC landing pages
- Careers pages
- Login pages
- 404 pages
- AI product pages
- Press pages
- Partner program pages
- Download pages
- Resource libraries
- Developer pages
- Solutions pages
- Template galleries
- Glossary pages
- Startup program pages
- Community pages
- ROI calculators
- Newsletter pages
- Programmatic SEO pages
- Blog posts
- Customer stories pages
- Alternatives pages
- Features overview pages
- Product tours
- Integration pages
- AI agent pages
- Affiliate program pages
- Team pages
- Conference pages
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Persona page design, answered
The questions people ask before rebuilding a persona page, answered from 100 real ones.
What should a persona page include?
01Across these 100 persona pages, five things show up on about three in five or more. About four in five keep a pricing link on the page and three in four name the tools this role already uses as connected. Close to two in three carry a testimonial from someone in the same role, frame success in the numbers this role reports on, and answer the reasons to hesitate.
Should the headline name the role?
02About three in five of these pages do, and it does not separate strong from weak: if anything the weakest pages do it more often. It is table stakes on this page type. Marketing teams are the role named most often, on about one page in ten, ahead of founders, agencies, creators and sales teams.
What proof works on a persona page?
03A quote from someone doing the same job. About two in three of these pages carry one, and the split is one of the widest here: all but one of the strongest fifth have a peer quote, against about one in three of the weakest. More than half print the job title next to the quote, and more than half show logos of customer teams.
What is the most common mistake on a persona page?
04Running the standard feature list under a new headline. One in four of these pages do it, and it splits the set as hard as anything here: none of the strongest fifth against close to two in three of the weakest.
What should the button on a persona page ask for?
05A free trial on about half of these pages, a demo on about a quarter and contact sales on about one in eight. The ask comes back three times on more than two in five of them and four times on about one in five, so the same ask usually repeats down the page.
How is this different from the best landing pages leaderboard?
06This gallery is a visual browse: what persona pages look like and what they contain. The best landing pages benchmark is the graded view, where pages are scored against conversion best practices and ranked by industry. Same companies, different question.