Industry page design (161)

Four things are close to universal across these 161 industry pages. Nearly all use words a practitioner would recognise as theirs, close to nine in ten name problems specific to the sector, and about four in five name the industry in the headline and keep a pricing link on the page. Those are the floor. The decisions that separate a strong page from a weak one sit in the proof further down.

By how much of it is written again. More than one in four of these pages run the standard feature list with a new headline bolted on top, and that splits the set harder than anything else: about nine in ten of the weakest fifth do it and none of the strongest fifth do.

Proof from the same industry. More than half carry customer logos from the sector, over two in five a case study from the sector, and about one in three attach a number to that result. All three separate strong from weak: sector logos show up on close to nine in ten of the strongest fifth, against about one in three of the weakest.

A demo, on about two in five of these pages. A free trial comes second at more than one in four, then contact sales at about one in five and a plain signup at one in ten. The ask comes back three times at the median, so it is one ask repeated rather than several competing ones.

It helps. About two in five carry one, and the split is wide: more than half of the strongest fifth against about one in three of the weakest. An industry page draws readers who are checking whether the product handles their particular constraints, and an FAQ is where those answers fit.

This gallery is a visual browse: what industry pages look like and what they contain. The best landing pages benchmark is the graded view, where pages are scored against conversion best practices and ranked by industry. Same companies, different question.