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Trust bar and trust section examples
The trust section uses logos, badges, and certifications to prove the product is credible and safe. Explore 173 scored examples and see what the best do differently.
Updated November 2026
Showing 1–29 of 173 examples
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Axeptio Legal Tech Trust Design
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Dastra Legal Tech Trust Design
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Needle Lead Generation Trust Design
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SaleSmartly Customer Support Trust Design
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Mantra ERP Trust Design
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Incredible AI Trust Design
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Hightouch Data Trust Design
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Gorgias Customer Support Trust Design
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Gorgias Customer Support Trust Design
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Fincome Fintech Trust Design
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Dfns Blockchain Trust Design
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Dfns Blockchain Trust Design
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Dfns Blockchain Trust Design
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Wisry Marketing Trust Design
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Wisry Marketing Trust Design
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Typewise Nova Customer Support Trust Design
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Pemo Fintech Trust Design
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Payhawk Fintech Trust Design
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Hello Inbox Marketing Trust Design
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Elva Developer Tools Trust Design
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Elva Developer Tools Trust Design
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Airmeet Event Tech Trust Design
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Ito Developer Tools Trust Design
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Clara AI SDR Lead Generation Trust Design
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BetterClaw No-Code Trust Design
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Productplan Product Management Trust Design
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Process Operations Trust Design
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Phrase Developer Tools Trust Design
What is a trust bar?
A trust bar is the strip of trust signals near the top of a page. You will also see it called a trust strip or a "trusted by" section. It shows a stranger that other people already use the product, before they scroll on.
It is usually built from three kinds of proof:
- Customer logos. A "Trusted by" row of brands the visitor already knows. 61% of the trust sections we scored show one.
- Numbers and ratings. "10,000+ teams", "4.8 out of 5 on G2 from 1,200 reviews". 77% show at least one.
- Security and compliance badges. SOC 2, ISO 27001, GDPR. Only 8% show them.
Put it right under the hero, or just below the first button. The best examples above mix two or three of these and link the logos to customer stories.
What We Learned From Analyzing Trust Sections
What Makes a Good Trust Section?
We checked the trust sections in our library for the elements below. The lower the number, the fewer pages do it, and the bigger your edge when you add it.
Security compliance
SOC 2, GDPR or ISO badges visible. Business buyers look for these
8%
Linked case studies
Each testimonial or logo links to a full customer story. Proof has depth, not just surface
28%
Proof diversity
Multiple proof types combined in one section: logos + stats + quotes + badges
29%
Logo authority
"Trusted by Stripe, Notion, Zendesk." Recognizable brand logos front and center
61%
Quantified proof
"10,000+ teams," "4.8/5 rating," "99.9% uptime." Specific numbers, not vague claims
77%
| Element | What it means | Use it | Type |
|---|---|---|---|
| Security compliance | SOC 2, GDPR or ISO badges visible. Business buyers look for these | 8% | Big opportunity |
| Linked case studies | Each testimonial or logo links to a full customer story. Proof has depth, not just surface | 28% | Big opportunity |
| Proof diversity | Multiple proof types combined in one section: logos + stats + quotes + badges | 29% | Big opportunity |
| Logo authority | "Trusted by Stripe, Notion, Zendesk." Recognizable brand logos front and center | 61% | Common |
| Quantified proof | "10,000+ teams," "4.8/5 rating," "99.9% uptime." Specific numbers, not vague claims | 77% | Common |
How We Score Each Trust Section
We check every trust section against a weighted checklist, from the page itself and its screenshot:
- Design: where the logos sit and how the proof is laid out
- Copy: specific claims, numbers, named customers
- Reassurance: several kinds of proof together, guarantees, security marks
Linked customer stories and specific numbers weigh the most, because the highest-scoring sections lean on them. Sections flagged best-in-class are picked by hand from the highest scores: the logos, the numbers and the story links all work together.
Interactive quiz
What would your trust section score?
Question 1 of 5
0%
Do you show specific numbers, not vague claims?
"10,000+ teams," "4.8/5 rating," "99.9% uptime"
What the Best Trust Sections Have in Common
10 trust sections in our library are flagged best-in-class. They use the same elements as everyone else, but each one comes with something that proves it.
- A specific number next to every claim. Not "thousands of customers". More like "10,000+ teams" or "4.8 out of 5 on G2 from 1,200 reviews". 96% of the best do this, against 77% overall.
- A customer story behind the logos. 64% of the best link each logo or quote to a full customer story, against 28% overall. It is the biggest gap in the data.
- Several kinds of proof in one section. Logos, a number, a quote and a badge. 48% of the best combine at least three, against 29% overall.
- Security and compliance badges. 20% of the best show SOC 2, GDPR or ISO marks, against 8% overall. Business buyers look for them.
100/100Why Weak Trust Sections Fall Short
The weakest trust sections are not ugly. Most look clean. They do one thing and stop: a logo bar with nothing behind it, or a single number on its own. Across the library, 71% use only one kind of proof, 72% link no logo or quote to a customer story, and 92% show no security badge.
The fix is not a new layout. Link each logo to its customer story, put one number next to the logos, and add a SOC 2 badge if you have one.
0/100More trust best practices
Put real faces on the proof
Customer photos, headshots in testimonials, and team portraits that make the proof feel like it came from real people.
- A face plus a full name, title, and company beats a stock avatar.
- One credible headshot next to a quote reads as more real than a logo wall.
- Match the faces to the buyer: real customers, not stock models.
Reverse the buyer's risk with a guarantee
Money-back and accuracy guarantees, uptime SLAs, pay-on-success pricing, and zero-cost ways to start, set beside the hard numbers so proof and safety land together.
- Put the guarantee where the numbers are, so proof and safety land in the same glance.
- Name what the buyer keeps if it fails: their money, their uptime, their budget.
- Scope the promise honestly. A footnote that says who the SLA covers reads as more credible, not less.
Aggregate third-party reviews
Aggregate star ratings, review counts, and G2, Capterra, and Trustpilot badges gathered into one credible trust block.
- Show the review count next to the score: 4.7 from 2,000+ reviews beats a bare 4.7.
- Name the platform (G2, Capterra, Trustpilot) so the score is verifiable, not self-claimed.
- Link out to the source review page so a skeptic can check the number.
Curated by
Gabriel Amzallag , Founder, Web Anatomy
5 years CRO + SEO at Qonto (2021–2025). After advising 15+ SaaS on their websites (Payfit, Pigment…), the same patterns kept breaking, so I decided to build the source of truth on what works on the web: the intelligence layer every tool, builder, and team uses to ship sites that perform.
Keep exploring section examples
Real examples from top landing pages, scored and analyzed.
[FAQ]
TRUST SECTION: FREQUENTLY ASKED QUESTIONS
Everything you need to know about trust section design, based on our analysis of real landing pages.
How big should a trust section be?
[01]A trust section typically runs 200-400px tall on desktop. Enough room for a logo bar, one stat line, and a row of badges or quotes. Don't stretch it into a full testimonials section. The goal is a concentrated proof cluster that reinforces the sections around it. In our library, the highest-scoring trust sections are compact: 77% lead with quantified proof in a single visible block.
What's the difference between a trust section and a testimonials section?
[02]A trust section aggregates multiple proof types in one place: logos, stats, compliance badges, case study links. A testimonials section focuses on individual customer quotes or stories in depth. They overlap, but a trust section is wider and shallower. 29% of trust sections in our library combine three or more proof types, while testimonials sections typically feature one format (quotes or videos).
Do I need a trust section?
[03]Yes, if your page sells something. Landing pages, pricing pages, product pages, signup flows. A trust section gives visitors evidence that other people and companies already use and endorse what you are offering. The exception: internal tools, documentation, and pages where trust is already established through the login wall.
Do I need permission to show customer logos?
[04]Check your contract before you ship. Most customer agreements include a marketing clause that lets you display a customer's logo, but enterprise contracts often require written opt-in. A safe rule: ask every new customer during onboarding, get a yes in writing (email is fine), and keep a shared list of who's approved. If a logo links to a case study, get sign-off on the quote and metrics separately. When in doubt, email the customer success contact before publishing.
Where does the trust section go on the page?
[05]Right after the hero, or immediately below the first CTA. Two spots, same job: reinforce the claim before the visitor scrolls away. A logo bar under the hero catches skimmers in the first three seconds. A stat-and-badge cluster after the CTA reassures anyone who almost clicked. Avoid burying it near the footer. By the time a visitor reaches the bottom, they've already decided. The trust section has to land in the first screen or two.
How do I test if my trust section is good?
[06]Check it against the table on this page: a specific number, logos a buyer recognizes, a link to a customer story, more than one kind of proof, and a security badge if you sell to businesses. Or get your 3 free opportunities, ranked with the evidence behind each.