Blog post examples (457)
A blog post is a single article on a company's blog. Its job is to answer what a reader searched for and lead some of them to the product. See 457 real examples.
Showing 1–24 of 457 blog posts
How to build a blog post, by the numbers
The questions a team asks when it designs a blog post, answered from the 457 here.
How long should a blog post be?
How long the posts run
- A long article221 blog posts
- A medium-length article183 blog posts
- A short article53 blog posts
Long reads are 48% of the posts and short ones 12%. Write long when the post has to answer a search in full, short when it's an announcement.
Who wrote it, and when?
- A named author on 81%
- A photo next to the byline on 54%
- A job title on 40%
- A publication date on 91%
- A separate last updated date on 22%
What goes in the body?
- Pictures, screenshots or diagrams on 86%
- Links to sources on 67%
- Numbers or data cited on 60%
Should the post show the product?
The product is named somewhere in the text on 98% of posts. Far fewer show it: a screenshot of the product inside the article on 25%.
Where does the call to action go?
Where the product call to action sits
- A product CTA at the end310 blog posts
- No product CTA55 blog posts
- A product CTA mid-article54 blog posts
- A product CTA above the answer20 blog posts
- A product CTA in the sidebar16 blog posts
- At the end on 68%
- In the middle of the text on 12%
- None at all on 12%
What comes after the last paragraph?
- Links to related posts on 72%
- Social share buttons on 35%
- A newsletter signup on 30%
The moves almost nobody makes
Each sits under 15% of the blog posts here, with the strongest one that uses it.
A table of contents
12% list their own headings, so a reader can jump to the part they came for.
Code in the body
10% put formatted code in the article.
A comments section
2% let readers leave a comment under the post.
Curated by
Gabriel Amzallag , Founder, Web Anatomy
5 years CRO + SEO at Qonto (2021–2025). After advising 15+ SaaS on their websites (Payfit, Pigment…), the same patterns kept breaking, so I decided to build the source of truth on what works on the web: the intelligence layer every tool, builder, and team uses to ship sites that perform.
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The analysis behind every page here
Each blog post on this page, section by section, with what works and what does not. Free account.
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- Homepages
- Pricing pages
- About pages
- Contact pages
- Feature pages
- Integrations pages
- Security pages
- Enterprise pages
- Industry pages
- Persona pages
- Why us pages
- Case study pages
- Comparison pages
- Signup pages
- Webinar pages
- SEO landing pages
- Free tool pages
- PPC landing pages
- Careers pages
- Login pages
- 404 pages
- AI product pages
- Press pages
- Partner program pages
- Download pages
- Resource libraries
- Developer pages
- Solutions pages
- Template galleries
- Glossary pages
- Startup program pages
- Community pages
- ROI calculators
- Newsletter pages
- Programmatic SEO pages
- Customer stories pages
- Alternatives pages
- Features overview pages
- Product tours
- Integration pages
- AI agent pages
- Affiliate program pages
- Team pages
- Conference pages
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Blog post design, answered
The questions people ask before designing a blog post, answered from 457 real ones.
How long should a blog post be?
01Long, as often as not. About half of the posts here are long reads, about two in five are medium length and about one in nine are short. The short ones are mostly announcements and release notes.
Should a blog post show the author?
02Four in five name the author, a bit over half add a photo next to the byline and about two in five add a job title. Nine in ten show the publication date, and about one in five add a separate last updated date.
Where should the call to action go in a blog post?
03At the end. Two in three put the product call to action at the bottom, about one in eight in the middle and only a few at the top or in a sidebar. About one in eight carry none at all, though almost every post still names the product somewhere.
Do blog posts need a table of contents?
04Most skip it: about one in eight carry one. A reading time is more common, on a bit under half, and about seven in ten end with links to related posts.
Should a blog post include images?
05Nearly nine in ten have pictures, screenshots or diagrams in the body. About one in four show the company's own product inside the article.
How is this different from the best landing pages leaderboard?
06This gallery is a visual browse: what blog posts look like and what they contain. The best landing pages benchmark is the graded view, where pages are scored against conversion best practices and ranked by industry. Same companies, different question.