Customer stories page examples (399)
A customer stories page lists every case study a company has published. Its job is to help a buyer find the story of a customer like them. See 399 real examples.
Showing 1–24 of 399 customer stories pages
How to build a customer stories page, by the numbers
The questions a team asks when it redesigns the page that lists its case studies, answered from the 399 here.
Should the list have filters?
- A search box or a filter of some kind on 46%
- An industry filter on 32%
- A use case filter on 24%
This is the widest gap in the set: 92% of the strongest pages let the reader narrow the list, against 13% of the weakest.
Should one story lead the page?
56% give one case study a bigger slot at the top, before the list starts.
What goes on each card?
- The customer's logo on 80%
- A link through to the full story on 91%
How many stories should the page show?
How many stories are visible on the page
- 1241 customer stories pages
- 934 customer stories pages
- 425 customer stories pages
- 1522 customer stories pages
- 1021 customer stories pages
- 621 customer stories pages
A long list stays usable when a filter or a "show more" button comes with it.
What sits around the list?
Share of customer stories pages carrying each section
- Resources337 customer stories pages
- Closing CTA band311 customer stories pages
- Testimonials251 customer stories pages
- Logo wall or trust bar225 customer stories pages
- Value proposition25 customer stories pages
Most pages wrap the list in more proof: a logo wall on 56% and a block of customer quotes on 63%.
What does the button ask for?
What the primary button asks for
- Request a demo158 customer stories pages
- Start a free trial116 customer stories pages
- Sign up61 customer stories pages
- Contact sales53 customer stories pages
A demo is the most common ask, with a free trial second. Most pages ask only once or twice: the ask comes back 2 times on the median page.
The moves almost nobody makes
Each is on a quarter of customer stories pages or fewer, with the strongest one that uses it.
Numbers on the cards
26% put a result figure on the cards, so the list sells before the story does. Among the strongest it's 57%, against 10% of the weakest.
Video stories
23% carry at least one story told on video, next to the written ones.
A filter for company size
9% let the reader narrow the list by how big the customer is, which is the filter an enterprise buyer reaches for first.
Curated by
Gabriel Amzallag , Founder, Web Anatomy
5 years CRO + SEO at Qonto (2021–2025). After advising 15+ SaaS on their websites (Payfit, Pigment…), the same patterns kept breaking, so I decided to build the source of truth on what works on the web: the intelligence layer every tool, builder, and team uses to ship sites that perform.
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The analysis behind every page here
Each customer stories page on this page, section by section, with what works and what does not. Free account.
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Customer stories page design, answered
The questions people ask before redesigning a customer stories page, answered from 399 real ones.
What should a customer stories page include?
01Nine in ten link every card through to its own story, and four in five put the customer's logo on the card. About three in five also wrap the list in a logo wall and a block of customer quotes. A bit over half pull one story out as a featured case study at the top.
Should a customer stories page have filters?
02A bit under half give the reader a way to narrow the list, and it is the widest gap in the set: more than nine in ten of the strongest pages have one, against about one in ten of the weakest. An industry filter is the most common, on about a third, then a use case filter on about one in four. A company size filter is on fewer than one in ten.
How many customer stories should the page show?
03Between six and fifteen on about half of them. Twelve is the most common single answer, then nine. Short lists happen too: about one in seven show four or fewer, while nearly a third show more than fifteen.
Should the cards show results?
04About one in four put a result figure on most cards, so the list sells before the story does. Among the strongest fifth it is about half, against one in ten of the weakest.
What should the call to action on a customer stories page be?
05A demo, on about two in five, then a free trial on about three in ten. The reader is comparing proof, not ready to buy, so most pages ask once or twice and let the stories do the rest.
How is this different from the best landing pages leaderboard?
06This gallery is a visual browse: what customer stories pages look like and what they contain. The best landing pages benchmark is the graded view, where pages are scored against conversion best practices and ranked by industry. Same companies, different question.