Newsletter page examples (22)
A newsletter page is where a company invites people to get its emails. Its job is to make the signup feel worth it and take seconds. See 22 real examples.
Showing 1–22 of 22 newsletter pages
How to build a newsletter page, by the numbers
The questions a team asks when it designs a newsletter signup page, answered from the 22 here.
How many fields should the form ask for?
How many fields the signup form asks for
- One field18 newsletter pages
An email address and a button is the norm. Every extra field is one more reason to leave.
Should the page say how often it sends?
64% tell the reader when the next issue lands, weekly or monthly.
Should the page show what an issue looks like?
18% put a sample issue on the page, so the reader knows what lands in the inbox.
Should the page name the people who write it?
- The writers named on 23%
- Photos of real people on 23%
The moves almost nobody makes
Each sits under 15% of the market, with the strongest newsletter page that uses it.
A link to past issues
14% let a visitor read the issues already sent before signing up.
Dated issues
9% put a date on the latest issues, which proves the newsletter still goes out.
Curated by
Gabriel Amzallag , Founder, Web Anatomy
5 years CRO + SEO at Qonto (2021–2025). After advising 15+ SaaS on their websites (Payfit, Pigment…), the same patterns kept breaking, so I decided to build the source of truth on what works on the web: the intelligence layer every tool, builder, and team uses to ship sites that perform.
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The analysis behind every page here
Each newsletter page on this page, section by section, with what works and what does not. Free account.
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Newsletter page design, answered
The questions people ask before designing a newsletter signup page, answered from 22 real ones.
How many fields should a newsletter signup form have?
01One. About four in five ask for an email address and nothing else. The few that ask for more add a name, a role or a company.
Should a newsletter page say how often it sends?
02Most do: about two in three say whether the newsletter lands weekly, monthly or on some other rhythm.
Should a newsletter page show a sample issue?
03It is uncommon. About one in six show what an issue looks like before the signup, and about one in eight link to the issues already sent.
Should a newsletter page name the people who write it?
04About one in five do, and about one in five show photos of real people. The rest sign the newsletter with the company name alone.
Should a newsletter page match the rest of the site?
05Every newsletter page here carries the company's own branding. None of them looks like a stock signup template.
How is this different from the best landing pages leaderboard?
06This gallery is a visual browse: what newsletter pages look like and what they contain. The best landing pages benchmark is the graded view, where pages are scored against conversion best practices and ranked by industry. Same companies, different question.