What is an opportunity?
01Something a competitor has and your site doesn’t. Usually a page for a search they rank on, or a question where ChatGPT names them and not you. Each one comes with an estimate, as a range, and where it sits in the order.
What does the engine read?
02Your site and your direct competitors, page by page, weighted by traffic. The queries each one ranks on, the questions buyers ask AI assistants, what your pages do with a visit, and how each page reads against the library of real sites.
What happens when I get started?
03Enter your website, create an account and answer a few questions. We’ll email your first 3 opportunities. You can then talk to an expert about ongoing support.
Do you publish the changes on our website?
04You can implement the opportunities yourself. If you work with our dedicated expert, we deliver the copy, design and code. Your team handles publication on your website.
Which sites does it fit?
05Any business that gets customers through its website: a local service, a software company, a consumer brand, a marketplace. The engine starts from the URL, with no analytics access and no tracking code.
How is it different from an SEO audit?
06An audit lists what’s wrong with the pages you have. We look for the revenue you’re missing, rank each change by what it could bring in, and check again every month.
What’s free, and what is paid?
07Your first 3 opportunities are free and delivered by email. You can implement the changes yourself. Ongoing access to the engine and dedicated expert support are paid options. If you choose expert support, we deliver copy, design and code for your team to publish.
Is this a one-off report?
08The free opportunities are a starting point. Continue using the engine to identify fresh opportunities, and choose whether to implement them yourself or work with a dedicated expert on an ongoing basis.
What does ongoing support cost?
09Pricing depends on the websites covered and the work you need. Talk to us about your priorities and we’ll discuss the scope and price.