Your top 3 opportunities, free
Skip to content
WebAnatomy
Get started
Get startedSign in

Alternatives page examples (139)

An alternatives page lists the tools people consider instead of a well-known one, with a short take on each. Its job is to help someone who is shopping around narrow the field. See 139 real examples.

How to build an alternatives page, by the numbers

The questions a team asks when it designs an alternatives roundup, answered from the 139 here.

How many alternatives should the page list?

How many alternatives the page lists

  • 6
    13 alternatives pages
  • 5
    13 alternatives pages
  • 9
    10 alternatives pages
  • 15
    9 alternatives pages
  • 8
    9 alternatives pages
  • 7
    8 alternatives pages

Most pages leave their own product out of the list. Of those that put it in, 95% list it first.

Lonescale alternatives page
LonescaleSaaSThe page's own product at the top of the list, on 95% of the roundups that include it.Visit

What should each entry carry?

  • A link out on 88%
  • A write-up on 64%
  • A price on 17%

The write-up is what separates them: 96% of the strongest give every tool one, against 30% of the weakest.

Texau alternatives page
TexauLead GenerationA write-up for every tool on the list, on 64% of alternatives pages.Visit
Adalo alternatives page
AdaloNo-CodeA price stated for every tool, on 17% of alternatives pages.Visit

How do you show the list is fair?

19% explain how the tools were chosen. The split is wide: 56% of the strongest pages state their method, against 4% of the weakest.

MentionDrop MCP alternatives page
MentionDrop MCPMarketingA block on how to choose and what to compare, on 19% of alternatives pages.Visit

Does the page need a comparison table?

28% set every alternative against the others in one table, on the same criteria.

Close alternatives page
CloseCRMOne table across the whole set, on 28% of alternatives pages.Visit

What is the page asking for?

What the primary button asks for

  • Start a free trial
    83 alternatives pages
  • Request a demo
    29 alternatives pages
  • Sign up
    13 alternatives pages
  • Contact sales
    6 alternatives pages
  • One ask, repeated 2 times down the page
  • 71% close on a CTA band
Pinecone alternatives page
PineconeAIA free start as the main ask, the most common one on alternatives pages.Visit

The moves almost nobody makes

Each sits under 15% of the market, with the strongest alternatives page that uses it.

Strengths and weaknesses for every tool

7% list what each alternative does well and where it falls short.

Enhanced alternatives page
EnhancedCybersecurityStrengths and weaknesses under every tool, on 7% of alternatives pages.Visit

A date on the list

11% show when the list was published or last updated, on a page whose whole promise is that it is current.

Replicas alternatives page
ReplicasDeveloper ToolsA visible publication date, on 11% of alternatives pages.Visit
Gabriel Amzallag

Curated by

Gabriel Amzallag , Founder, Web Anatomy

5 years CRO + SEO at Qonto (2021–2025). After advising 15+ SaaS on their websites (Payfit, Pigment…), the same patterns kept breaking, so I decided to build the source of truth on what works on the web: the intelligence layer every tool, builder, and team uses to ship sites that perform.

View full profile

Go further than alternatives pages

Growth Engine

Your top 3 opportunities for more revenue.

We find every way to grow your website’s visibility and conversions: SEO, AI search (AEO), backlinks and mentions, and UX/UI. 3 free opportunities, delivered by email.

Get my 3 opportunities

Library

The analysis behind every page here

Each alternatives page on this page, section by section, with what works and what does not. Free account.

Open the library

Didn't find the alternatives page you were looking for?

Every other page type has its own gallery. Start from all page types.

Your top 3 opportunities for more revenue.

We find every way to grow your website’s visibility and conversions: SEO, AI search (AEO), backlinks and mentions, and UX/UI. 3 free opportunities, delivered by email.

Get my 3 opportunities
FAQ

Alternatives page design, answered

The questions people ask before building an alternatives page, answered from 139 real ones.

What should an alternatives page include?

01

Nearly nine in ten link out to every tool they list, and about two in three give each one its own write-up. A price for every tool is rarer, on fewer than one in five, and pros and cons for each are rarer still, on about one in twenty.

How many alternatives should the page list?

02

Ten is the middle of the set, and half of the pages list between six and seventeen. About one in five go to twenty or more. Dozens of different counts show up, so no single number is the norm.

Should an alternatives page include its own product?

03

About one in four do, and almost all of those put themselves first. The other three in four leave their own product out of the list.

How do I show the list is fair?

04

Explain how the tools were chosen. Fewer than one in five do it, yet half of the strongest pages state their method, against almost none of the weakest. About one in ten also show when the list was last updated.

Does an alternatives page need a comparison table?

05

About one in four set every alternative against the others in one table. It does not separate strong pages from weak ones: the weakest use a table at least as often as the strongest.

How is this different from the best landing pages leaderboard?

06

This gallery is a visual browse: what alternatives pages look like and what they contain. The best landing pages benchmark is the graded view, where pages are scored against conversion best practices and ranked by industry. Same companies, different question.