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Features page examples (209)

A features page lists everything a product does on one page. Its job is to show the whole product at a glance and send each visitor to the part they care about. See 209 real examples.

How to build a features page, by the numbers

The questions a team asks when it designs the page that lists everything the product does, answered from the 209 here.

How should the features be organized?

  • Features grouped by job, workflow or audience on 57%

Grouping is one of the widest gaps in the set: 73% of the strongest pages do it, against 27% of the weakest.

Bill features page
BillFintechFeatures grouped by category, each group under its own heading, on 57% of features pages.Visit

What should each entry carry?

  • A description line on every entry on 88%
  • Icons on 70%
  • Screenshots on 70%
  • A bento grid of mixed card sizes on 25%
Teamwork.com features page
Teamwork.comSaaSA screenshot of the product on each feature entry, on 70% of features pages.Visit

Should every entry link to its own page?

  • A link on every feature on 49%

It is the biggest gap in the set: 85% of the strongest pages link every entry, against 20% of the weakest.

Aircall features page
AircallSaaSEvery feature on the list linked to its own page, on 49% of features pages.Visit

Does the page say what the product is?

  • A line on what the whole product is on 96%
  • A pricing link in sight on 89%
AgentKey features page
AgentKeyAIOne line on what the whole product does, above the list, on 96% of features pages.Visit

What proof belongs on a features page?

  • Testimonials on 33%
  • Customer logos on 27%
Anvilogic features page
AnvilogicCybersecurityQuotes from named customers under the feature list, on 33% of features pages.Visit

What does the page ask for?

What the primary button asks for

  • Sign up
    82 features pages
  • Start a free trial
    62 features pages
  • Request a demo
    43 features pages
  • Contact sales
    9 features pages
  • Download
    7 features pages
  • One ask, repeated 3 times down the page
  • 74% close on a CTA band before the footer
Canva features page
CanvaSaaSA signup as the main ask, the most common one on features pages.Visit

The moves almost nobody makes

Each is on fewer than one features page in six, with the strongest one that makes the move.

A search box over the list

8% let a visitor search or filter the features. Most of the lists here are long enough to earn one.

Linktree features page
LinktreeSoftwareA search box above the feature list, on 8% of features pages.Visit

A how it works block

14% explain how the parts fit together, step by step, instead of only listing them.

DataFlint features page
DataFlintDeveloper ToolsA how it works block under the feature list, on 14% of features pages.Visit
Gabriel Amzallag

Curated by

Gabriel Amzallag , Founder, Web Anatomy

5 years CRO + SEO at Qonto (2021–2025). After advising 15+ SaaS on their websites (Payfit, Pigment…), the same patterns kept breaking, so I decided to build the source of truth on what works on the web: the intelligence layer every tool, builder, and team uses to ship sites that perform.

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Each features page on this page, section by section, with what works and what does not. Free account.

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FAQ

Features page design, answered

The questions people ask before rebuilding a features page, answered from 209 real ones.

How should a features page be organized?

01

In groups. A bit over half sort the features by job, workflow or audience instead of one flat grid, and it is one of the widest gaps in the set: three in four of the strongest pages group them, against one in four of the weakest.

How many features should a features page list?

02

The typical page shows about 14. The middle half of the set runs from about 8 to about 27, so a long list is normal as long as it is grouped.

Should every feature link to its own page?

03

Half of features pages link every entry, and it is the biggest gap in the set: about five in six of the strongest do it, against one in five of the weakest. An entry with no link leaves the visitor with nowhere to go next.

Icons or screenshots on the feature entries?

04

Both are common, each on about seven in ten pages. Screenshots are the one that moves with quality: three in four of the strongest pages use them, against half of the weakest.

What should the button on a features page ask for?

05

A signup leads at about two in five, a free trial follows at about three in ten, and a demo takes about one in five. Nearly nine in ten also keep a pricing link in sight.

How is this different from the best landing pages leaderboard?

06

This gallery is a visual browse: what features pages look like and what they contain. The best landing pages benchmark is the graded view, where pages are scored against conversion best practices and ranked by industry. Same companies, different question.