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Templates page examples (45)

A templates page is a gallery of ready-made starting points built on the product. Its job is to help visitors find one that fits and start using it. See 45 real examples.

How to build a templates page, by the numbers

The questions a team asks when it designs a template gallery or a single template page, answered from the 45 here.

How do visitors find the right template?

  • Categories on 68% of galleries
  • A search box on 48%
  • Filters on 42%
Canva template page
CanvaSaaSA search box for the templates themselves, on 48% of galleries.Visit

How should the gallery be laid out?

  • Editorial groupings on 45%
  • A featured row on 35%

How many templates sit in view at once

  • A medium grid
    22 template pages
  • A dense catalogue
    6 template pages
DocuSign template page
DocuSignSaaSTemplates split into editorial groups, on 45% of galleries.Visit

What goes on each card?

  • A thumbnail on 94%
  • A one-line description on 65%
Make template page
MakeOperationsA line of description on every card, on 65% of galleries.Visit

Should the gallery sell the product?

None of the galleries here make visitors sign up before they can browse. 23% place a product call to action among the cards instead.

Miro template page
MiroProductivityA product call to action inside the template grid, on 23% of galleries.Visit

What should a single template page show?

  • A preview of the template on 71%
  • A live preview the visitor can explore on 29%
Todoist template page
TodoistProductivityA live preview of the template on its own page, on 29% of template pages.Visit

Should the template page link back to the gallery?

  • A link back to the full list on 71%
  • Links to other templates on 50%
  • A breadcrumb on 57%
Typeform template page
TypeformMarketingLinks to other templates on the template page, on 50% of them.Visit

The moves almost nobody makes

Each sits on about one page in six or fewer, with the strongest one that uses it.

Prices on the cards

15% of galleries put a price on the cards, which tells the visitor up front which templates are free.

Glide template page
GlideNo-CodePrices on the template cards, on 15% of galleries.Visit

A table of details

14% of template pages lay out what the template contains in a table.

Microsoft Azure template page
Microsoft AzureDeveloper ToolsThe template's details laid out as a table, on 14% of template pages.Visit

A step-by-step guide

7% of template pages walk the visitor through getting the template running, step by step.

Render template page
RenderDeveloper ToolsNumbered steps for getting the template running, on 7% of them.Visit
Gabriel Amzallag

Curated by

Gabriel Amzallag , Founder, Web Anatomy

5 years CRO + SEO at Qonto (2021–2025). After advising 15+ SaaS on their websites (Payfit, Pigment…), the same patterns kept breaking, so I decided to build the source of truth on what works on the web: the intelligence layer every tool, builder, and team uses to ship sites that perform.

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FAQ

Templates page design, answered

The questions people ask before building a template gallery, answered from 45 real ones.

How should a template gallery help people find a template?

01

About two in three split the templates into categories. Close to half add a search box, and about four in ten offer filters, most often by template type.

What should each template card show?

02

Almost all of them, more than nine in ten, show a thumbnail of the template. About two in three add a line describing it.

Should a template gallery ask visitors to sign up first?

03

None of the galleries here do. Visitors can browse every template before they create an account. About one in five put a product call to action inside the grid instead.

Should a single template page show a preview?

04

About seven in ten show what the template looks like, and about three in ten let the visitor explore a live preview rather than a still image.

Should a template page link back to the gallery?

05

About seven in ten link back to the full gallery, and half link sideways to other templates. Just over half carry a breadcrumb.

How is this different from the best landing pages leaderboard?

06

This gallery is a visual browse: what template pages look like and what they contain. The best landing pages benchmark is the graded view, where pages are scored against conversion best practices and ranked by industry. Same companies, different question.