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Conference landing page examples (17)

A conference landing page sells a named event, in person or online, often from its own site. Its job is to answer when, where and who, then sell the ticket or the seat. See 17 real examples.

How to build a conference landing page, by the numbers

The questions a team asks when it designs a conference or summit page, answered from the 17 here. Single online sessions have their own gallery.

What goes in the first screen?

  • The date on 71%
  • The place on 82%
HashiCorp conference page
HashiCorpDeveloper ToolsThe date and the city on each card, on 71% of conference pages.Visit

In person, online or both?

How the conferences run

  • In person
    11 conference pages

Most are in person. An online event can put the registration form right in the first screen, since there is no trip to plan.

Secureframe conference page
SecureframeCybersecurityAn online summit with the registration form in the first screen.Visit

Should the page show the ticket price?

35% state what a ticket costs. Showing it next to the dates lets a visitor ask for the budget without writing to anyone.

Kit conference page
KitMarketingThe early-bird ticket price, with the full price struck through, on 35% of conference pages.Visit

Who is speaking, and when?

  • Named speakers on 41%
  • A published agenda on 41%
Maze conference page
MazeDesign ToolsA grid of named speakers, then the agenda, on 41% of conference pages.Visit
Miro conference page
MiroProductivityThe evening's schedule, slot by slot, on 41% of conference pages.Visit

How do you prove the event is worth it?

35% show photos, recordings or numbers from earlier editions.

PagerDuty conference page
PagerDutyDeveloper ToolsRecorded talks from the last edition, on 35% of conference pages.Visit

The moves almost nobody makes

Each sits under 15% of the market, with the strongest conference page that uses it.

An early-bird deadline

6% put a dated early-bird price on the page, and 6% say how many seats there are. Both give a visitor a reason to buy now rather than later.

Workato conference page
WorkatoOperationsTicket tiers with an early-bird price and its end date, on 6% of conference pages.Visit
Gabriel Amzallag

Curated by

Gabriel Amzallag , Founder, Web Anatomy

5 years CRO + SEO at Qonto (2021–2025). After advising 15+ SaaS on their websites (Payfit, Pigment…), the same patterns kept breaking, so I decided to build the source of truth on what works on the web: the intelligence layer every tool, builder, and team uses to ship sites that perform.

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FAQ

Conference landing page design, answered

The questions people ask before building a conference or summit page, answered from 17 real ones.

What should a conference landing page show first?

01

The date and the place. About three in four show the date and about four in five the city or venue. The pages that skip one often do so because the event has several cities or has already happened.

Should a conference page show the ticket price?

02

Only about one in three do. Most send the visitor to a registration form first, or the event is free or by invitation. An early-bird deadline is rarer still: almost none show one.

Should the page name the speakers and publish the agenda?

03

Fewer than two in five do either. The ones that do usually show a photo grid of speakers with names and titles, then the schedule by day.

Should a conference be in person, online or both?

04

About two in three in the set are in person only. Online only and hybrid split the rest about evenly, at roughly one in six each.

How does a conference page prove the event is worth it?

05

About two in five show something from past editions: photos of the crowd, recordings of last year's talks, or attendee numbers. It is the closest thing an event has to customer proof.

How is this different from the best landing pages leaderboard?

06

This gallery is a visual browse: what conference pages look like and what they contain. The best landing pages benchmark is the graded view, where pages are scored against conversion best practices and ranked by industry. Same companies, different question.