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Team page examples (21)

A team page shows the people behind the company, most often the leadership. Its job is to put real faces and names on the brand. See 21 real examples.

How to build a team page, by the numbers

The questions a team asks when it designs a team or leadership page, answered from the 21 here.

What should each person's card show?

  • A photo of each person on 90%
  • Real names on 90%
  • A job title for each person on 90%

The card is a photo, a name and a title. A few add a LinkedIn link under each person, so a visitor can check the background in one click.

Birdeye team page
BirdeyeMarketingA photo, a name and a title for every leader, on 90% of team pages.Visit
TalentLMS team page
TalentLMSEdTechA bio and a LinkedIn link under every leader.Visit

Just the leaders, or everyone?

90% show only the leadership team, sometimes with the board of directors further down. The few that list everyone turn the page into one long grid of faces.

Datadog team page
DatadogDeveloper ToolsThe leadership team, then the board, on 90% of team pages.Visit

Where should the page send people?

62% carry a call to action band. The readers of a team page include candidates, so the careers page is a natural place for it to point.

Aha! team page
Aha!Product ManagementA band that sends readers to the open roles, after the team grid.Visit

The moves almost nobody makes

Each sits under 15% of the market, with the strongest team page that uses it.

The size of the whole team

10% give a number for how many people work there. Paired with a grid of everyone, it shows a company, not just its executives.

Ahrefs team page
AhrefsSaaSThe team size and the number of locations next to the photo grid, on 10% of team pages.Visit
Gabriel Amzallag

Curated by

Gabriel Amzallag , Founder, Web Anatomy

5 years CRO + SEO at Qonto (2021–2025). After advising 15+ SaaS on their websites (Payfit, Pigment…), the same patterns kept breaking, so I decided to build the source of truth on what works on the web: the intelligence layer every tool, builder, and team uses to ship sites that perform.

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FAQ

Team page design, answered

The questions people ask before designing a team or leadership page, answered from 21 real ones.

What should a team page include?

01

A photo, a name and a job title for every person. About nine in ten team pages show all three. Some add a short bio, on the card or behind a Read bio link.

Should a team page show everyone or only the leaders?

02

Nine in ten show only the leaders, sometimes with the board of directors below. Listing the whole company is rare and only works when someone keeps it up to date.

Should a team page link to each person's LinkedIn?

03

About one in five do, with a small LinkedIn icon or button under each person. It lets a visitor check the background behind a title in one click.

What should a team page ask the visitor to do?

04

About two in three end on a call to action. About one in four point to the careers page or the open roles, which makes sense: a candidate is one of the people most likely to read the team page.

Should a team page say how big the company is?

05

Fewer than one in ten do. A team size and a count of locations next to the faces turns a list of executives into a picture of the whole company.

How is this different from the best landing pages leaderboard?

06

This gallery is a visual browse: what team pages look like and what they contain. The best landing pages benchmark is the graded view, where pages are scored against conversion best practices and ranked by industry. Same companies, different question.