Programmatic SEO page examples (27)
A programmatic SEO page is one page from a set built on a single template, one per city, product, tool or idea. Its job is to answer one narrow search and lead the visitor on to the product. See 27 real examples.
Showing 1–24 of 27 programmatic SEO pages
How to build a programmatic SEO page, by the numbers
The questions a team asks when it designs a page template for a whole set, answered from the 27 here. Most are single pages; a few are the index pages above them.
What kind of set is it?
What each page of the set is about
- One page per thing11 programmatic SEO pages
- One page per audience5 programmatic SEO pages
- One page per idea5 programmatic SEO pages
- One page per place5 programmatic SEO pages
One page per thing (a stock, a font, a bank) is the most common shape. One page per place is next.
What should the headline say?
95% name the exact item in the headline, so the page answers the search it was built for in the first line.
How much of the page should be unique?
55% carry copy written for the item itself. The rest drop a new name into the same text as every other page of the set.
Should the page do something, not just describe?
- The product's own tool on the page on 30%
- A table of facts about the item on 25%
- A step by step guide on 15%
How does the page link to the rest of the set?
- A link back up to the index on 58%
- Links across to similar pages on 58%
- A breadcrumb trail on 35%
Where does the call to action go?
95% put one in the first screen. The visitor came for one answer, so the ask sits right beside it.
How should the index page be laid out?
- An intro to the set above the list on 57% of index pages
- A short description on each card on 57%
- Items grouped into themed sections on 43%
The moves almost nobody makes
Each is on fewer than one programmatic page in six, with the strongest one that uses it.
A live preview of the item
15% show the item itself on the page, such as a font set in its own type, instead of only describing it.
Ratings or reviews
10% carry ratings or written reviews from users.
Curated by
Gabriel Amzallag , Founder, Web Anatomy
5 years CRO + SEO at Qonto (2021–2025). After advising 15+ SaaS on their websites (Payfit, Pigment…), the same patterns kept breaking, so I decided to build the source of truth on what works on the web: the intelligence layer every tool, builder, and team uses to ship sites that perform.
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Library
The analysis behind every page here
Each programmatic SEO page on this page, section by section, with what works and what does not. Free account.
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Every other page type has its own gallery. Start from all page types.
- Homepages
- Pricing pages
- About pages
- Contact pages
- Feature pages
- Integrations pages
- Security pages
- Enterprise pages
- Industry pages
- Persona pages
- Why us pages
- Case study pages
- Comparison pages
- Blog pages
- Signup pages
- Webinar pages
- SEO landing pages
- Free tool pages
- PPC landing pages
- Careers pages
- Login pages
- 404 pages
- AI product pages
- Press pages
- Partner program pages
- Download pages
- Resource libraries
- Developer pages
- Solutions pages
- Template galleries
- Glossary pages
- Startup program pages
- Community pages
- ROI calculators
- Newsletter pages
- Blog posts
- Customer stories pages
- Alternatives pages
- Features overview pages
- Product tours
- Integration pages
- AI agent pages
- Affiliate program pages
- Team pages
- Conference pages
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Programmatic SEO pages, answered
The questions people ask before building a programmatic SEO page, answered from 27 real ones.
What kinds of programmatic SEO pages are there?
01The most common is one page per thing, such as a stock, a font or a bank, on about two in five of the pages here. The rest split between one page per place, one per audience and one per idea, with integration pages the rarest.
How much of a programmatic page should be unique?
02About half of the single pages carry copy written for the item itself. On close to three in five, more than half of the text is shared with the other pages of the set.
How should programmatic pages link to each other?
03About three in five link back up to the index page, and about three in five link across to similar pages. About one in three show a breadcrumb trail.
Should a programmatic page have a call to action?
04Almost all do: all but one of the single pages put one in the first screen. A free trial is the most common ask, on about one in three.
Should a programmatic page include a tool?
05About one in four embed the product's own tool, such as a transfer calculator or a live chart, and about one in four carry a table of facts about the item. Fewer than one in ten show ratings or reviews.
How is this different from the best landing pages leaderboard?
06This gallery is a visual browse: what programmatic SEO pages look like and what they contain. The best landing pages benchmark is the graded view, where pages are scored against conversion best practices and ranked by industry. Same companies, different question.