Product tour examples (11)
A product tour walks a visitor through the product before they sign up, so they can see how it works without installing anything. See 11 real examples.
Showing 1–11 of 11 product tours
How to build a product tour, by the numbers
The questions a team asks when it builds a product tour page, answered from the 11 here. It is a small set, so treat the shares as rough.
Video, scroll or click-through?
Four formats show up: a video, a scrolling walkthrough, a static page of steps and a real click-through demo. Video is the most common. A click-through demo is the rarest, and the only one where the visitor uses the product itself.
Can the visitor skip ahead?
75% of the tours built in steps let the visitor skip a part or jump to the one they want.
Where should the tour end?
100% end on a next step, such as a trial, a signup or a demo.
The move almost nobody makes
The rarest pattern in the set, with the strongest tour that uses it.
A different path for each role
18% split the tour by role, so a manager and a team member each see the part that fits their job.
Curated by
Gabriel Amzallag , Founder, Web Anatomy
5 years CRO + SEO at Qonto (2021–2025). After advising 15+ SaaS on their websites (Payfit, Pigment…), the same patterns kept breaking, so I decided to build the source of truth on what works on the web: the intelligence layer every tool, builder, and team uses to ship sites that perform.
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Library
The analysis behind every page here
Each product tour on this page, section by section, with what works and what does not. Free account.
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Product tours, answered
The questions people ask before building a product tour page, answered from 11 real ones.
What kind of product tour works best?
01The set splits four ways: a video, a scrolling walkthrough, a static page of steps and a real click-through demo. Video is the most common, at about one in three. A click-through demo is the rarest, at about one in six, and it is the only kind that lets the visitor use the product itself.
Should a product tour ask for a signup first?
02None of the tours here do. Every one lets the visitor in without an email or an account, and asks for the signup at the end.
How many steps should a product tour have?
03The tours that count their steps run from three to six. None of them goes past six.
How should a product tour end?
04On a next step. Every tour in the set ends on a call to action, most often a trial, a signup or a demo request.
Should a product tour change by role?
05About one in six do it, splitting the tour so a manager and a team member each see the part that fits their job. It is the rarest move in the set.
How is this different from the best landing pages leaderboard?
06This gallery is a visual browse: what product tours look like and what they contain. The best landing pages benchmark is the graded view, where pages are scored against conversion best practices and ranked by industry. Same companies, different question.