Partner page examples (87)
A partner page recruits the agencies, resellers and tech companies that will sell or build on the product, or asks happy customers to refer friends. Its job is to show what each side gets and how to join. See 87 real examples.
Showing 1–24 of 87 partner pages
How to build a partner page, by the numbers
The questions a team asks when it designs a partner program, a single partner page or a referral page, answered from the 87 here. Affiliate programs have their own gallery.
How should the program present its partner types?
- Partner types laid out side by side on 84%
- A line of text on every card on 87%
- A featured row of partners on 27%
Each type gets its own benefits, so a visitor can tell which one fits before applying.
Should the page explain how it works?
22% carry a how it works block, usually three or four numbered steps from applying to getting results. 20% add an FAQ.
How should a referral page explain the reward?
- When the referral counts, spelled out on 92%
- A cap on rewards stated on 42%
How does the visitor get a referral link?
- A login needed to get a link on 67%
- Built-in share buttons on 33%
Most referral pages send the visitor to their account, where the link lives. Fewer give a way to send it from the page itself.
What goes on a page for a single partner?
- The partner named in the headline on 80%
- Both brands shown together on 50%
- A link back to all partners on 45%
- Links to other partners on 35%
The moves almost nobody makes
Each sits under 15% of the market, with the strongest partner page that uses it.
A search box for the partner directory
7% of partner program pages let the visitor search the partners, which matters once the list runs past a few dozen.
Reviews on a single partner page
5% of single partner pages show ratings or quotes from people who use the two products together.
Curated by
Gabriel Amzallag , Founder, Web Anatomy
5 years CRO + SEO at Qonto (2021–2025). After advising 15+ SaaS on their websites (Payfit, Pigment…), the same patterns kept breaking, so I decided to build the source of truth on what works on the web: the intelligence layer every tool, builder, and team uses to ship sites that perform.
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Library
The analysis behind every page here
Each partner page on this page, section by section, with what works and what does not. Free account.
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Every other page type has its own gallery. Start from all page types.
- Homepages
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- About pages
- Contact pages
- Feature pages
- Integrations pages
- Security pages
- Enterprise pages
- Industry pages
- Persona pages
- Why us pages
- Case study pages
- Comparison pages
- Blog pages
- Signup pages
- Webinar pages
- SEO landing pages
- Free tool pages
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- Careers pages
- Login pages
- 404 pages
- AI product pages
- Press pages
- Download pages
- Resource libraries
- Developer pages
- Solutions pages
- Template galleries
- Glossary pages
- Startup program pages
- Community pages
- ROI calculators
- Newsletter pages
- Programmatic SEO pages
- Blog posts
- Customer stories pages
- Alternatives pages
- Features overview pages
- Product tours
- Integration pages
- AI agent pages
- Team pages
- Conference pages
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Partner page design, answered
The questions people ask before building a partner or referral program page, answered from 87 real ones.
What should a partner program page include?
01The partner types first. About four in five lay them out side by side, such as agencies, resellers and technology partners, each with what it gets. Almost nine in ten put a line of text on every card, and about one in four walk through how the program works in a few steps.
Should a partner directory have a search box?
02Fewer than one in ten do, and about the same share offer filters. It is worth adding once the list runs past a few dozen partners, which most directories in the set never reach.
What should a referral program page say?
03When the referral counts. Nine in ten spell out what the friend has to do before the reward is earned. Half of those that name a reward pay cash, the rest give account credit, free days, extra storage or a gift card. About two in five state a cap on what a person can earn.
Should a referral page ask people to log in?
04About three in five do: the referral link lives in the account, so the page sends the visitor there. About a third add buttons to share the link by email or social apps, instead of leaving a bare link to copy.
What goes on a page about a single partner?
05About three in four name the partner in the headline, and half show both brands together. Linking around the set is rarer: about two in five link back to the full list of partners, and about a third link sideways to other partners. Fewer than one in ten show reviews.
How is this different from the best landing pages leaderboard?
06This gallery is a visual browse: what partner pages look like and what they contain. The best landing pages benchmark is the graded view, where pages are scored against conversion best practices and ranked by industry. Same companies, different question.