Glossary page examples (41)
A glossary explains the words of a field, one term per page, with an index that lists them all. Its job is to answer a search in plain words and lead the reader on to the product. See 41 real examples.
Showing 1–24 of 41 glossary pages
How to build a glossary page, by the numbers
The questions a team asks when it designs a glossary, answered from the 41 index and term pages here.
How does a visitor find a term?
- An A to Z index on 64%
- A search box on 32%
What goes beside each term in the index?
73% put a short definition next to each term, so a visitor can tell them apart without clicking.
How should a term page open?
- The term in the headline on 100%
- A plain definition before anything else on 100%
How does a term page link to the rest?
- A link back to the glossary on 84%
- A breadcrumb trail on 58%
- A related terms block on 42%
Should a term page sell the product?
74% show a call to action before the reader scrolls.
What goes below the definition?
- An FAQ about the term on 26%
- A step-by-step guide on 16%
The moves almost nobody makes
Each is on fewer than one glossary page in ten, with the strongest one that uses it.
A short list of popular terms
5% of glossary indexes give a few popular terms a spot of their own, apart from the full list.
A last updated date
5% of term pages say when the definition was last revised.
Curated by
Gabriel Amzallag , Founder, Web Anatomy
5 years CRO + SEO at Qonto (2021–2025). After advising 15+ SaaS on their websites (Payfit, Pigment…), the same patterns kept breaking, so I decided to build the source of truth on what works on the web: the intelligence layer every tool, builder, and team uses to ship sites that perform.
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Each glossary page on this page, section by section, with what works and what does not. Free account.
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Glossary page design, answered
The questions people ask before building a glossary, answered from 41 real index and term pages.
What should a glossary index page include?
01Three in four open with a line saying what the glossary covers, about two in three put a short definition beside each term, and about three in five offer an A to Z index.
Does a glossary need a search box?
02One glossary index in three has one. An A to Z index is the more common way in, on about three in five.
How should a glossary term page start?
03With the definition. Every term page in this set names the term in its headline and opens on a plain definition before anything else.
Should glossary pages link to each other?
04Yes. Close to nine in ten term pages link back to the glossary index, about three in five carry a breadcrumb, and about half point to related terms.
Should a glossary page sell the product?
05Most do. About three in four term pages show a call to action before the reader scrolls, and a free trial is the most common ask, on about half of them.
How is this different from the best landing pages leaderboard?
06This gallery is a visual browse: what glossary pages look like and what they contain. The best landing pages benchmark is the graded view, where pages are scored against conversion best practices and ranked by industry. Same companies, different question.