Login page examples (46)
A login page is where existing customers get back into the product. See 46 real examples.
Showing 1–24 of 46 login pages
How to build a login page, by the numbers
The questions a team asks when it designs a login page, answered from the 46 here.
Which sign-in buttons should the page offer?
Which single sign-on buttons the page offers
- Google38 login pages
- Apple19 login pages
- Facebook12 login pages
- Microsoft9 login pages
- Company single sign-on6 login pages
Google leads by a wide margin, and Apple is the only other provider on more than a few pages.
Should people be able to sign in without a password?
- A passkey on 17%
- A sign-in link sent by email on 7%
How do new visitors and stuck users get through?
- A link to sign up on 70%
- A forgot password link on the first screen on 46%
Should anything sit beside the form?
28% put product messaging, news or an offer next to the form. The rest keep the screen to the form alone.
Does the page look like the rest of the site?
98% carry the company's own branding. A login screen that does not look like the brand is the classic sign of a phishing page.
The moves almost nobody makes
Each sits under 15% of the market, with the strongest login page that uses it.
Sign in by email link
7% let people skip the password and get a sign-in link by email.
A remember me box
13% let people stay signed in on their own device.
Curated by
Gabriel Amzallag , Founder, Web Anatomy
5 years CRO + SEO at Qonto (2021–2025). After advising 15+ SaaS on their websites (Payfit, Pigment…), the same patterns kept breaking, so I decided to build the source of truth on what works on the web: the intelligence layer every tool, builder, and team uses to ship sites that perform.
Go further than login pages
MCP
Section ideas, from inside your editor
Ask your coding agent for the strongest sections of a login page in your industry. It answers from this benchmark, section by section.
Library
The analysis behind every page here
Each login page on this page, section by section, with what works and what does not. Free account.
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Login page design, answered
The questions people ask before designing a login page, answered from 46 real ones.
What should a login page include?
01More than four in five offer at least one single sign-on button, and about seven in ten link to the signup page for visitors who have no account yet. Almost every one carries the company's own branding.
Which single sign-on buttons do login pages offer?
02Google, by far: it is on about four in five login pages. Apple comes second on about two in five, then Facebook and Microsoft.
How many sign-in options should a login page offer?
03Most offer one to three single sign-on buttons. About one in seven offer none and ask for an email and a password only.
Should a login page offer passwordless sign-in?
04It is still uncommon. Fewer than one in five offer a passkey, and fewer than one in ten send a sign-in link by email.
Should a login page show marketing content?
05About three in ten put product messaging, news or an offer beside the form. The rest keep the screen to the form alone.
How is this different from the best landing pages leaderboard?
06This gallery is a visual browse: what login pages look like and what they contain. The best landing pages benchmark is the graded view, where pages are scored against conversion best practices and ranked by industry. Same companies, different question.