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Solutions page examples (55)

A solutions page, often called a use case page, shows how the product solves one specific job, so a visitor can see it working for someone like them. See 55 real examples.

How to build a use case page, by the numbers

The questions a team asks when it designs a use case index or a single use case page, answered from the 55 here.

How should the index be organised?

  • Categories on 54% of index pages
  • Editorial groupings on 33%
  • Filters on 17%

Grouping by outcome, what the visitor wants to get done, is the most common choice.

Figma use case page
FigmaSaaSUse cases split into editorial groups, on 33% of index pages.Visit

What goes on each card?

  • A one-line description on 79%
  • A picture on 58%
PagerDuty use case page
PagerDutyDeveloper ToolsA picture on every use case card, on 58% of index pages.Visit

What should a single use case page say first?

  • The outcome on 100%
  • The use case named in the headline on 61%
  • The audience named on 29%
Kit use case page
KitMarketingThe page names who the use case is for, on 29% of them.Visit

How should the page show it working?

  • A step-by-step guide on 32%
  • An FAQ on 45%
Shopify use case page
ShopifySaaSNumbered steps showing how it works, on 32% of use case pages.Visit

Should it link to the other use cases?

  • Links to other use cases on 42%
  • A link back to the full list on 23%
PhotoRoom use case page
PhotoRoomAILinks sideways to other use cases, on 42% of them.Visit

What does the button ask for?

A call to action sits above the fold on 97% of single use case pages, and a free trial is the usual ask.

Adalo use case page
AdaloNo-CodeA free trial offered above the fold, the most common ask on a use case page.Visit

The moves almost nobody makes

Each sits under 15% of the market, with the strongest use case page that uses it.

The product working on the page

10% embed a working piece of the product, so the visitor can try the use case without signing up.

Bolt use case page
BoltDeveloper ToolsThe product's own tool embedded on the use case page, on 10% of them.Visit

A count of the use cases

8% of index pages say how many use cases the collection holds.

Strawberry Browser use case page
Strawberry BrowserConsumer AppThe number of use cases stated on the index, on 8% of them.Visit

Reviews from users

6% put ratings or written reviews on a single use case page.

Prezi use case page
PreziSaaSRatings or reviews on the use case page, on 6% of them.Visit
Gabriel Amzallag

Curated by

Gabriel Amzallag , Founder, Web Anatomy

5 years CRO + SEO at Qonto (2021–2025). After advising 15+ SaaS on their websites (Payfit, Pigment…), the same patterns kept breaking, so I decided to build the source of truth on what works on the web: the intelligence layer every tool, builder, and team uses to ship sites that perform.

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FAQ

Use case page design, answered

The questions people ask before building a use case page, answered from 55 real ones.

What should a use case page include?

01

Every single use case page here says what the visitor will get done. About two in three name the use case in the headline, and about one in three say who it is for, such as a role or a team.

How should a use case index be organised?

02

About half split the use cases into categories, and about a third break them into editorial groups. Grouping by outcome, what the visitor wants to get done, is the most common choice. Only about one index in six offers filters.

Should each use case card have an image?

03

About half put a picture on every card. A short description is more common: four in five index pages give each card a line saying what the use case is.

Should a use case page link to the other use cases?

04

About four in ten link sideways to other use cases, and about one in four link back to the full list. Fewer than one in ten carry a breadcrumb.

What call to action works on a use case page?

05

Almost all of them, more than nine in ten, show the call to action without scrolling. A free trial is the most common ask, on more than half of single use case pages.

How is this different from the best landing pages leaderboard?

06

This gallery is a visual browse: what use case pages look like and what they contain. The best landing pages benchmark is the graded view, where pages are scored against conversion best practices and ranked by industry. Same companies, different question.