Press page examples (64)
A press page is where journalists find the company's news, its logos and someone to talk to. Its job is to make a story easy to write. See 64 real examples.
Showing 1–24 of 64 press pages
How to build a press page, by the numbers
The questions a team asks when it builds a press page or newsroom, answered from the 64 here.
What should a press page give journalists?
- A press kit on 63%
- A way to reach the press team on 61%
- Logos to download on 42%
What should the page ask visitors to do?
The main action on the page
- Download the press kit14 press pages
- Contact the press team8 press pages
- Read the coverage6 press pages
Downloading the press kit leads, ahead of contacting the press team and reading the coverage.
Should every item carry a date?
67% date their releases or coverage. A recent date shows the newsroom is alive, and an old one shows it is not.
Should the page name real people?
- Real names on 59%
- Photos of real people or places on 58%
What comes right after the hero?
The section right after the hero
- Resources34 press pages
- Features10 press pages
- Logo wall or trust bar6 press pages
Resources is the most common next block, on 53% of press pages.
Which sections?
Share of press pages carrying each section
- Resources53 press pages
- Closing CTA band41 press pages
- Logo wall or trust bar21 press pages
- Contact20 press pages
- Features16 press pages
- About12 press pages
- Testimonials5 press pages
- Value proposition4 press pages
The typical press page runs 4 sections.
The moves almost nobody makes
Each sits under 15% of the market, with the strongest press page that uses it.
Quotes from the coverage
8% pull the best lines out of their press coverage and show them as quotes, with the outlet's logo beside each.
An embedded video
4% put a video on the page, ready for a journalist to watch or embed.
Curated by
Gabriel Amzallag , Founder, Web Anatomy
5 years CRO + SEO at Qonto (2021–2025). After advising 15+ SaaS on their websites (Payfit, Pigment…), the same patterns kept breaking, so I decided to build the source of truth on what works on the web: the intelligence layer every tool, builder, and team uses to ship sites that perform.
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The analysis behind every page here
Each press page on this page, section by section, with what works and what does not. Free account.
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Press page design, answered
The questions people ask before building a press page or newsroom, answered from 64 real ones.
What should a press page include?
01About three in five offer a press kit and a way to reach the press team, and about two in five let journalists download the logo. Most also list recent releases or coverage with a date on each.
Should a press page have a media contact?
02Three in five do, as a named person, an email address or a form. The rest leave a journalist to find one on their own.
How often should a press page be updated?
03About a third of press pages put no date on anything. Of those that do, seven in ten have news from this year, and about one in five have nothing newer than two years old.
What is the main action on a press page?
04Downloading the press kit is the most common, on about one press page in five. Contacting the press team and reading the coverage come next.
Should a press page show the founders?
05About three in five name real people, such as founders or spokespeople, and about as many show photos of them. It gives a journalist a face and a name to quote.
How is this different from the best landing pages leaderboard?
06This gallery is a visual browse: what press pages look like and what they contain. The best landing pages benchmark is the graded view, where pages are scored against conversion best practices and ranked by industry. Same companies, different question.