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Affiliate program page examples (38)

An affiliate program page recruits creators, bloggers and publishers who earn a commission for every customer they send. Its job is to say how much they earn and how to join. See 38 real examples.

How to build an affiliate program page, by the numbers

The questions a team asks when it designs an affiliate program page, answered from the 38 here. Partner and referral programs have their own gallery.

What should the page say about the money?

How the affiliate programs pay

  • A recurring commission
    22 affiliate program pages
  • A one-time payout
    12 affiliate program pages

Put the rate in the first screen, as a number, and say how long it keeps paying. Most programs pay a share of every invoice rather than a one-off bounty.

Railway affiliate program page
RailwayDeveloper ToolsThe commission rate in the hero, paid on every invoice for a year.Visit

What do affiliates get to work with?

  • Ready-made assets such as banners, links and copy on 63%
  • A dashboard to track clicks and earnings on 68%
Apollo.io affiliate program page
Apollo.ioLead GenerationMarketing materials, a partner portal and a tracking link, on 63% of affiliate pages.Visit

Who gets in?

76% of affiliate pages say applications are reviewed before approval. Saying how long the review takes spares the applicant a week of guessing.

HubSpot affiliate program page
HubSpotSaaSApplications reviewed by the team, with a reply time, on 76% of affiliate pages.Visit

When does the affiliate get paid?

Most pages leave out the cookie window and the payout date, the two numbers an experienced affiliate checks first. 26% link to the full program terms.

Fathom Analytics affiliate program page
Fathom AnalyticsAnalyticsThe cookie window, the payout minimum and a link to the terms, all on the page.Visit

The moves almost nobody makes

Each sits under 15% of the market, with the strongest affiliate page that uses it.

Proof of what affiliates earn

13% of affiliate pages show real earnings from real affiliates, the claim a creator weighing the program is most likely to believe.

Taplio affiliate program page
TaplioCreator EconomyNamed affiliates with what they earned, on 13% of affiliate pages.Visit
Gabriel Amzallag

Curated by

Gabriel Amzallag , Founder, Web Anatomy

5 years CRO + SEO at Qonto (2021–2025). After advising 15+ SaaS on their websites (Payfit, Pigment…), the same patterns kept breaking, so I decided to build the source of truth on what works on the web: the intelligence layer every tool, builder, and team uses to ship sites that perform.

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FAQ

Affiliate program page design, answered

The questions people ask before building an affiliate program page, answered from 38 real ones.

What should an affiliate program page include?

01

The money first. About three in four affiliate pages state a commission rate. Two in three promise ready-made assets such as banners and links, two in three mention a dashboard to track earnings, and about three in four say applications are reviewed before approval.

Should an affiliate program pay a recurring or a one-time commission?

02

Recurring, on most of them. About three in five of the pages that say how they pay offer a recurring commission, usually a share of every invoice for a year or for life. About a third pay once per sale or signup, and a handful pay a flat fee or mix the two.

Should an affiliate page state the cookie window?

03

Only about one in three do, and about the same share say when payouts happen. Fewer than one in seven state a minimum payout. These are the questions an experienced affiliate asks before applying, so leaving them out sends people to the FAQ or the terms.

Should an affiliate page link to the full program terms?

04

About one in four do. The rest keep the rules in an FAQ or behind the application, which is fine for the headline numbers but leaves the edge cases unanswered.

Should an affiliate page show what other affiliates earn?

05

Fewer than one in seven do, which makes it one of the rarest moves in the set. Named affiliates with real earnings are the claim a creator weighing the program is most likely to believe.

How is this different from the best landing pages leaderboard?

06

This gallery is a visual browse: what affiliate program pages look like and what they contain. The best landing pages benchmark is the graded view, where pages are scored against conversion best practices and ranked by industry. Same companies, different question.