Pricing pages with feature tooltips (183)
The 183 pricing pages here that put a tooltip on individual feature names, usually inside a long comparison table.
Key takeaways
- Put tooltips in the comparison table, where each row only has room for a few words.
- Publish the price too, because explained features don't help much if the cost is hidden.
- Name the top tier, since the features that need a tooltip usually come with it.
Showing 1–24 of 183 pricing pages
What the best pricing pages with tooltips do
Feature names on pricing pages often mean little to someone outside the company. A tooltip lets the page explain a name right where the visitor reads it.
Add them to a comparison table
82% of the best pricing pages carry a comparison table. A table row only has room for a short label and a tick, so the tooltip holds the explanation and the table stays short.
Publish the price
1% of the best pricing pages hide a price, and 75% carry a monthly and annual toggle. Explaining features doesn't help much if the visitor still can't see what the plan costs, so they show the price first.
Name the top tier
80% of the best pricing pages name an enterprise tier. Features that need a tooltip are rarely included in every plan, and a named tier shows which plan you need to get them.
Curated by
Gabriel Amzallag , Founder, Web Anatomy
5 years CRO + SEO at Qonto (2021–2025). After advising 15+ SaaS on their websites (Payfit, Pigment…), the same patterns kept breaking, so I decided to build the source of truth on what works on the web: the intelligence layer every tool, builder, and team uses to ship sites that perform.
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Feature tooltips, answered
Where the best pricing pages put a tooltip, from the 183 here.
How many pricing pages use feature tooltips?
01Many of them. They show up more on long pages, because the more rows a page has, the more feature names need explaining.
Where do tooltips actually go?
02In the comparison table, in most cases. Most of these pages carry one, while fewer than half of pricing pages without tooltips do. A plan card has room for a full sentence, but a table row only fits a few words and a tick, so the explanation goes in a tooltip.
What should a tooltip say?
03The unit and the limit behind the feature name: how many you get and what happens when you run out. The rows that need a tooltip almost always have a quantity in them that the name alone doesn't show.
Do tooltips make up for a hidden price?
04No. None of the best pages here hide a price, and most carry a monthly and annual toggle. If a plan's price is only available through a contact form, explaining its features leaves the visitor's first question unanswered.
Is a tooltip better than an FAQ?
05They do different jobs and the best pages run both. A tooltip answers a question inside the row, so the reader keeps their place in the table. The FAQ handles questions about the plan as a whole.