Pricing pages with review ratings (102)
The 102 pricing pages here that carry a rating from a review site, usually as a badge near the plans.
Key takeaways
- Show other proof with it, because a rating almost never appears on its own.
- Offer a trial, so visitors can check the score against their own experience.
- Put a review rating near the paid plans, where people need the most reassurance.
Showing 1–24 of 102 pricing pages
What the best pricing pages with a rating do
Almost everything on a pricing page is written by the company. A review-site rating is the one number on it that comes from the people who use the product.
Add other proof around it
47% of the best pricing pages run testimonials, and 26% carry award badges. A page that shows a rating usually relies on proof to make its case, so the quotes and badges sit close by.
Offer a free trial
69% of the best pricing pages offer a free trial. A rating tells visitors what other people thought, and trying the product is how they find out if they agree.
Put ratings next to paid plans
27% of the pages with a rating carry a free plan. A product anyone can use for free doesn't need as much vouching, so ratings turn up more on pages that ask people to pay.
Curated by
Gabriel Amzallag , Founder, Web Anatomy
5 years CRO + SEO at Qonto (2021–2025). After advising 15+ SaaS on their websites (Payfit, Pigment…), the same patterns kept breaking, so I decided to build the source of truth on what works on the web: the intelligence layer every tool, builder, and team uses to ship sites that perform.
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The analysis behind every page here
Each pricing page on this page, section by section, with what works and what does not. Free account.
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Review ratings on a pricing page, answered
What the best pricing pages show alongside a rating, from the 102 here.
Do review ratings belong on a pricing page?
01A fair share of the pricing pages here carry one. Everything else on the page is written by the company, and the rating is the only number on it that comes from outside.
What else is on a page that shows a rating?
02Every other kind of proof. These pages run testimonials and award badges far more often than pages without a rating, and a logo wall more often too. A rating almost never appears alone, and pages that use one usually rely on proof to make their case.
Does a rating replace testimonials?
03No. A rating comes from a review site the company can't edit and sums up many people's views, while a quote says what one customer actually got. Most of the best pages here carry a logo wall as well, so they usually show all three together.
What should sit next to the badge?
04A way to check it. Nearly all of the best pages here offer a free trial, more than in any other group in this benchmark. A rating tells visitors what other people thought, and a trial lets them find out whether they'll feel the same.
Do rating pages usually have a free plan?
05Less often than pricing pages without a rating do. The same pattern shows up on other pages with lots of proof. When people can try a product for free, the page doesn't need to lean as hard on reviews.