Pricing pages with award badges (93)
The 93 pricing pages here that carry award or category badges, usually in a row near the plans.
Key takeaways
- Show the review rating next to the badge.
- Explain what each badge is for, since most readers don't know the category.
- Add customer logos, so visitors see who bought the product as well as who gave it an award.
Showing 1–24 of 93 pricing pages
What the best pricing pages with badges do
A badge only helps if the reader trusts whoever gave it. The better pages add the details a reader needs to judge the award.
Show the rating next to it
30% of the best pricing pages display a review-site rating. The badge tells visitors the product won something, and the rating tells them how many people are happy with it.
Explain each badge
47% of the best pricing pages use tooltips. People outside the industry usually don't know the category or who votes, so a short note on each badge helps.
Show customer logos
70% of the best pricing pages carry a row of customer logos. Next to the badges, the logos show visitors which businesses actually bought the product.
Curated by
Gabriel Amzallag , Founder, Web Anatomy
5 years CRO + SEO at Qonto (2021–2025). After advising 15+ SaaS on their websites (Payfit, Pigment…), the same patterns kept breaking, so I decided to build the source of truth on what works on the web: the intelligence layer every tool, builder, and team uses to ship sites that perform.
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Award badges on a pricing page, answered
What the best pricing pages do so a badge means something, from the 93 here.
Do award badges help on a pricing page?
01A fair share of pricing pages here carry them. They help when the reader has heard of the award. A badge from a category nobody outside the industry knows takes up space and tells the visitor very little.
What else is on a page that shows badges?
02A review-site rating. These pages show one far more often than pages without badges, one of the widest gaps in this benchmark. They also show a row of customer logos more often.
Does a badge need the rating next to it?
03It works far better with one, and most of the best pages here show a rating. The badge tells the visitor the product won something in a category. The rating tells them how many people reviewed it and how happy they were. On its own, a badge can look like a graphic the marketing team picked.
Should you explain what a badge means?
04Yes, and it's the clearest difference between these pages and the rest. Most of the best ones use tooltips, far more than pricing pages generally. Most readers don't know the category, who votes or what period it covers, and a badge they can't make sense of won't help.
How many badges is too many?
05When the row gets so crowded that visitors stop looking at the badges one by one. Four badges people recognise do more than twelve of any kind, and if the page has to shrink them to fit, there are already too many.