Pricing pages with a free plan (209)
The 209 pricing pages here that carry a permanently free plan, not a trial that expires.
Key takeaways
- Show customer logos or testimonials next to the free plan.
- Use a comparison table so people can see which limits the free plan has.
- Offer a trial of the paid plan so people can test the upgrade before they pay.
Showing 1–24 of 209 pricing pages
What the best pricing pages with a free plan do
Lots of pricing pages offer a free plan. The better ones also make it clear what changes when you pay.
Show who uses it
70% of the best pricing pages show customer logos, and 47% add testimonials. A visitor on the free plan wants some sign that other people kept using the product after signing up. Logos and quotes give them that.
Show where free stops
82% of the best pricing pages have a comparison table. Someone on the free plan wants to know which limit they'll hit first, like the number of seats or projects. The table lists each one on its own row.
Offer a trial of the paid plan
69% of the best pricing pages let people try a paid plan for free. The free plan shows whether the product is useful, and the trial lets people check the paid features before they spend anything.
Curated by
Gabriel Amzallag , Founder, Web Anatomy
5 years CRO + SEO at Qonto (2021–2025). After advising 15+ SaaS on their websites (Payfit, Pigment…), the same patterns kept breaking, so I decided to build the source of truth on what works on the web: the intelligence layer every tool, builder, and team uses to ship sites that perform.
Go further than pricing pages
MCP
Section ideas, from inside your editor
Ask your coding agent for the strongest sections of a pricing page in your industry. It answers from this benchmark, section by section.
Library
The analysis behind every page here
Each pricing page on this page, section by section, with what works and what does not. Free account.
Browse more pricing pages
Pick another group below, see every pricing page, or browse the sections these pages are built from.
Does your free plan lead anywhere?
Paste your pricing page. Get a scored breakdown against the same best practices these pages were measured on, with the fixes ranked by impact. Free, no signup.
Free plans, answered
What the best pricing pages put around a free plan, from the 209 here.
How many pricing pages carry a free plan?
01Many of them, about as many as offer a free trial. A free plan tends to suit products one person starts using alone, and a trial tends to suit products a whole team adopts together.
What is different about a page with a free plan?
02They explain more. These pages have a comparison table, a monthly and annual toggle and a price calculator far more often than other pricing pages, and they hide a price far less often. People on a free plan need to see where it ends.
Does a free plan need social proof?
03Yes. Most of the best pages here show customer logos, and many add testimonials. Seeing other companies on the product tells a visitor that people kept using it after they signed up.
How do you show the upgrade path out of free?
04With a comparison table. Almost all of the best pages have one, and many explain single rows in a tooltip. Someone on the free plan mostly wants to know which limit they'll run into first, and a table can list every limit where a plan card has room for a few.
Should a page have both a free plan and a free trial?
05The best ones usually do, and most offer a trial as well. The free plan lets people see if the product is useful. The trial lets them try the paid features before they decide to pay.