Pricing pages with a free trial (223)
The 223 pricing pages here that offer a free trial, so a visitor can start before they choose a plan.
Key takeaways
- Show what the plan costs when the trial ends, so people know the price before they start.
- Show testimonials and logos near the offer. These pages carry them more often than other pricing pages.
- Lay out what each plan includes, so people know which one they'll move to after the trial.
Showing 1–24 of 223 pricing pages
What the best pricing pages with a free trial do
A trial lets people use the product before paying, but when it ends they still have to pick a plan and pay for it.
Show the price after the trial
1% of the best pricing pages hide a price, and 75% have a monthly and annual toggle. If the trial ends in a contact form, people only learn the cost after they've set everything up.
Show testimonials and logos
47% of the best pricing pages have testimonials, and 70% have a logo wall. A trial costs time more than money, and people will happily spend an afternoon on a product once they can see that others use it.
Show what each plan includes
82% of the best pricing pages have a comparison table. The trial shows whether the product works, and the table shows which plan they'll need once it ends.
Curated by
Gabriel Amzallag , Founder, Web Anatomy
5 years CRO + SEO at Qonto (2021–2025). After advising 15+ SaaS on their websites (Payfit, Pigment…), the same patterns kept breaking, so I decided to build the source of truth on what works on the web: the intelligence layer every tool, builder, and team uses to ship sites that perform.
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The analysis behind every page here
Each pricing page on this page, section by section, with what works and what does not. Free account.
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Free trials on a pricing page, answered
What the best pricing pages put around a trial offer, from the 223 here.
How many pricing pages offer a free trial?
01Nearly half of the pricing pages here, about as many as offer a free tier. Fewer pages offer both than you might expect. A trial tends to suit a product a whole team starts using together, and a free tier suits one that spreads from person to person.
What is different about a pricing page with a trial?
02It shows its prices more openly. These pages hide a price far less often than the rest, and have a monthly and annual toggle far more often. Everyone who starts a trial will see the bill at some point, so these pages tend to show it up front.
Should the trial page show the price the trial leads to?
03Yes. None of the best pages here hide a price. If the trial ends in a contact form, people spend the whole trial setting up the product before they find out whether they can afford it, and the ones who can't have used up your onboarding time anyway.
Does social proof matter on a trial page?
04Yes, more than on pricing pages generally, and it's the clearest difference on these pages. More than half of the best pages have testimonials, many show review-site ratings and most have a logo wall. A trial asks for people's time more than their money, and seeing that other people use the product makes them more willing to spend it.
Do you still need a comparison table if there is a trial?
05Yes, and almost all of the best pages have one. The trial shows whether the product works. The table shows which plan the visitor will move to when the trial ends, and that's what they'll want to know as the last day gets close.