Pricing pages with four plans (171)
The 171 pricing pages here that show exactly four plans, which is the most common shape a pricing page takes.
Key takeaways
- Put a free plan in the first column, like most four-plan pages do.
- Give the last column a plan name, like Enterprise, along with the contact link.
- Add a monthly and annual switch, since all four prices change when someone picks yearly billing.
Showing 1–24 of 171 pricing pages
What the best pricing pages with four plans do
Four plans give a pricing page enough room for a free plan and a clear step up between the paid ones.
Start with a free plan
66% of the best pricing pages have a free plan. On a three-plan page that leaves only two paid plans, but four fits a free plan, two paid plans and an enterprise plan.
Name the last plan
80% of the best pricing pages name an enterprise tier. A box that only says contact us doesn't tell anyone whether they belong in it. When the plan has a name, people can rule it out quickly and go back to the other three.
Compare the plans in a table
82% of the best pricing pages have a comparison table. Four cards don't have space for many feature rows, so the one someone is deciding on often gets left off. The table lists every feature.
Curated by
Gabriel Amzallag , Founder, Web Anatomy
5 years CRO + SEO at Qonto (2021–2025). After advising 15+ SaaS on their websites (Payfit, Pigment…), the same patterns kept breaking, so I decided to build the source of truth on what works on the web: the intelligence layer every tool, builder, and team uses to ship sites that perform.
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Four-plan pricing pages, answered
How the four columns are usually spent, from the 171 here.
Is four plans the right number?
01It's the most common number of plans here, just ahead of three, and those two together cover most pricing pages. Four works when each column has a clear purpose: a free plan, two paid plans and a plan where people talk to sales.
What goes in the first of four columns?
02Usually a free plan. These pages have a free tier far more often than pricing pages with a different number of plans, and most of the best ones have one. With four columns, the first one can go to a free plan and there's still room for paid plans after it.
What goes in the last one?
03A plan with a name. Most of the best pages here have an enterprise plan. A box that just says contact us doesn't tell visitors whether they'd fit in it, so it takes up space without helping anyone choose.
Do four plans need a comparison table?
04They need one more than three-plan pages do, and these pages have one far more often than the rest. Four cards can't fit enough feature rows to show what changes from one plan to the next, so the table holds those details.
Should the prices still be visible?
05Yes, and these pages do it better than most. They hide a price far less often than pricing pages with a different number of plans, and almost none of the best ones hide one. The last column can be a plan where people contact sales while the other three still show their price.