Pricing pages with testimonials (163)
The 163 pricing pages here that run customer quotes, usually under or beside the plan grid.
Key takeaways
- Show a logo wall too, so readers can see which companies the quotes come from.
- Add review-site ratings as well, since the company can't write those itself.
- Use customer quotes to explain why the paid plan is worth it.
Showing 1–24 of 163 pricing pages
What the best pricing pages with testimonials do
A customer quote next to a price only helps if the reader believes a real customer said it.
Show whose words they are
70% of the best pricing pages carry a logo wall as well. A quote with no company attached reads like something the business wrote about itself, and the logos show that real, named companies use the product.
Add review-site ratings
30% of the best pricing pages show review-site ratings. The company chooses which quotes to publish, but it can't choose its rating, so having both on the page makes each one easier to believe.
Use quotes to justify the price
33% of the pages with testimonials carry a free plan. With a free plan, people can try the product and make up their own minds. Without one, the page needs customers to explain why it's worth paying for.
Curated by
Gabriel Amzallag , Founder, Web Anatomy
5 years CRO + SEO at Qonto (2021–2025). After advising 15+ SaaS on their websites (Payfit, Pigment…), the same patterns kept breaking, so I decided to build the source of truth on what works on the web: the intelligence layer every tool, builder, and team uses to ship sites that perform.
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Testimonials on a pricing page, answered
What the best pricing pages put around a customer quote, from the 163 here.
How many pricing pages run testimonials?
01A fair number of them, though fewer than carry a logo wall. Logos are easy to add, while quotes have to be collected from customers.
What else is on a page that runs quotes?
02Plenty of other proof. These pages carry a logo wall far more often than pages without quotes, and review-site ratings several times as often. They also have a free plan less often, which makes sense, because a page that leans on customer quotes is usually selling a paid plan.
Does a quote need a logo next to it?
03It needs a name the reader can place. Most of the best pages here carry a logo wall too. If a quote has no name on it, or comes from a company nobody has heard of, readers tend to assume the company wrote it.
What should a pricing-page testimonial say?
04Something about paying for the product. The visitor on this page is deciding whether the price is worth it, so the most useful quote says the plan was worth the money or paid for itself. A quote about easy onboarding fits better earlier in the site.
Where do the quotes go on the page?
05Under the grid in almost every case, and above the FAQ. Almost all of the best pages here run an FAQ. The quotes make the case for buying, and the FAQ answers the questions people still have after reading them.