Pricing pages with five plans (29)
The 29 pricing pages here that show exactly five plans, the widest grid that still appears regularly.
Key takeaways
- Put a free plan in the first column and a named enterprise plan in the last.
- Explain feature names with tooltips, since they get hard to read across five columns.
- Show a price in every column.
Showing 1–24 of 29 pricing pages
What these pages do differently
Five plans is a lot to read, and these pages do a few things to make it easier.
Add a free and an enterprise plan
66% of the best pricing pages offer a free tier, and 80% name an enterprise tier. That leaves three paid plans in the middle.
Explain feature names
47% of the best pricing pages use tooltips. Across five columns it's easy to lose track of what a feature name means, and a small info icon lets the visitor check without leaving the table.
Show every price
1% of the best pricing pages hide a price. People who open a five-column pricing table want to compare, and they can't do that when a column has no price.
Curated by
Gabriel Amzallag , Founder, Web Anatomy
5 years CRO + SEO at Qonto (2021–2025). After advising 15+ SaaS on their websites (Payfit, Pigment…), the same patterns kept breaking, so I decided to build the source of truth on what works on the web: the intelligence layer every tool, builder, and team uses to ship sites that perform.
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Five-plan pricing pages, answered
What five columns are usually spent on, from the 29 here.
Is five plans too many?
01It's rare, and it can work: far fewer pricing pages here show five plans than show three or four. It works when the extra columns do something the middle ones can't, which usually means a free plan at one end and a named enterprise plan at the other.
What do five-plan pages do with the extra room?
02They use both ends. Most of these pages offer a free tier, while fewer than half of pricing pages with a different number of plans do, and almost all of them name an enterprise tier. Five columns usually means a free plan, three paid plans and an enterprise plan you talk to sales about.
Do five plans make the page harder to read?
03Yes. These pages deal with it by explaining features and keeping all the rows. They use tooltips far more often than the rest, and with five columns of ticks a vague feature name gets hard to follow.
Should a five-plan page hide any prices?
04They rarely do, less often than pricing pages with a different number of plans. A visitor who scrolls through five columns is there to compare them, and a column without a price makes that impossible.
How do you stop the middle three blurring together?
05Give each one a clear name and a line about who it's for. With numbered tiers across five columns, the reader has to work out the differences from the ticks alone.