Pricing pages with a chat widget (96)
The 96 pricing pages here that carry a live chat widget, usually pinned to the bottom corner beside the plans.
Key takeaways
- Answer the common questions on the page, and keep the chat for whatever is left.
- Show the price on the page, even with a chat button in the corner.
- Put customer logos near the chat button, since opening a chat means talking to sales.
Showing 1–24 of 96 pricing pages
What the best pricing pages with a chat widget do
Plenty of visitors won't open the chat. The better pages answer the usual questions on the page itself and leave the chat button for anything that's left over.
Show the price
1% of the best pricing pages hide a price. A chat button that says "ask us" makes the visitor say who they are before they learn what it costs, the same as a contact form would.
Answer plan questions in a table
82% of the best pricing pages have a comparison table. The question chat gets most often is how two plans differ, and a table answers it for everyone who reads the page.
Show customer logos
70% of the best pricing pages show a row of customer logos, and 47% add testimonials. Opening a chat means talking to sales, so it helps to see who already bought.
Curated by
Gabriel Amzallag , Founder, Web Anatomy
5 years CRO + SEO at Qonto (2021–2025). After advising 15+ SaaS on their websites (Payfit, Pigment…), the same patterns kept breaking, so I decided to build the source of truth on what works on the web: the intelligence layer every tool, builder, and team uses to ship sites that perform.
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Chat on a pricing page, answered
What the best pricing pages answer before the visitor opens the chat, from the 96 here.
How many pricing pages run a chat widget?
01A fair share of them, though still a minority. It makes sense to offer one on the pricing page, because that's where a visitor is closest to deciding and most likely to have a question a person should answer.
Does chat replace a good FAQ?
02No. Most people with a question would sooner leave than start a conversation with a company they haven't bought from. Chat helps the few who like to ask, and the page still has to answer everyone else.
Can a chat widget stand in for a price?
03No, and almost none of the best pages here hide a price. A chat button that tells visitors to ask for the price works like a contact form: they have to say who they are before they find out what it costs.
What should already be answered on the page?
04Anything people keep asking in the chat. Most of the best pages here have a comparison table. If most chats start with a question about how two plans differ, put the answer in the table so nobody has to wait for a reply.
Why does proof matter beside a chat bubble?
05Opening a chat means talking to someone whose job is to sell, and plenty of visitors would sooner avoid that. Most of the best pages here show a row of customer logos, and these pages show testimonials far more often than the rest. Seeing who else bought makes the conversation easier to start.