Pricing pages with a customer logo wall (208)
The 208 pricing pages here that carry a wall of customer logos, usually under the plan grid.
Key takeaways
- Put a customer quote next to the logos, the way the best pages do.
- Add review ratings and award badges, since pages with logos often have those too.
- Tell visitors whether companies their size use the product.
Showing 1–24 of 208 pricing pages
What the best pricing pages with a logo wall do
A logo wall is quick to add. On its own it doesn't tell a visitor much, so the best pages put other kinds of proof around it.
Add a quote from a customer
47% of the best pricing pages run testimonials. A logo shows that a company signed up, and a quote from someone who works there says whether the product did its job for them.
Add ratings and badges
30% of the best pricing pages show review-site ratings, and 26% carry award badges. Ratings show how many people reviewed the product. Badges show that someone outside the company looked at it.
Say who each plan is for
91% of the best pricing pages run an FAQ under the grid. When a small team sees a row of big names, they'll wonder if the product is meant for them, and the FAQ can say which plan fits which kind of company.
Curated by
Gabriel Amzallag , Founder, Web Anatomy
5 years CRO + SEO at Qonto (2021–2025). After advising 15+ SaaS on their websites (Payfit, Pigment…), the same patterns kept breaking, so I decided to build the source of truth on what works on the web: the intelligence layer every tool, builder, and team uses to ship sites that perform.
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Logos on a pricing page, answered
What the best pricing pages put beside a logo wall, from the 208 here.
Do customer logos belong on a pricing page?
01Many of the pricing pages here carry them. When visitors see a price, they want to know whether other people paid it and felt it was worth it, and a row of customer logos is the quickest way to show that.
What else is on a page that has a logo wall?
02More proof. These pages have testimonials far more often than pages without logos, and they show review-site ratings and award badges far more often too. A page with one kind of proof often has another.
Are logos enough on their own?
03Not on the best pages. Many of the best here run testimonials beside the wall. A logo only shows that a company signed up. A quote from someone at that company says what they got out of it, which is what a visitor looking at the price wants to know.
Which logos should go on a pricing page?
04Logos from companies your visitors will see as similar to their own. If the cheapest plan is twelve pounds a month and the page shows only household names, a small team may decide the product isn't built for them.
What goes under the logos?
05An FAQ, on almost all of the best pages. Visitors who see big names often wonder whether a company of their size and type uses the product too, and the FAQ is where the page can answer that.