We analyzed the ads the top B2C companies run. Here is what works.

The sample: 11 B2C companies, their ads, and where the ads land

Lemonade and SoFi have found their ads: 59 and 57 of their 60 have passed 45 days, and almost every one is still live. Canva and Robinhood are looking, in two different ways. Canva has 47 ads past 45 days and only 9 still live, so it retires what it tests; Robinhood has 60 on file, 18 past 45 days and 4 live, because its EU crypto push ran in bursts and stopped.

Ad analysis: the eight angles B2C ads use

Every message on Meta fits one of eight angles. For each one: the ads that ran longest, one creative to look at, and why it keeps running. The number in brackets is how many days the ad had been running when we looked.

1. The fee

Money the reader is already handing to somebody else, named and taken away.

• SoFi: "No fees required" (103 days) and "Personal loan fees are a choice with us" (104 days), fifteen live cards built on the same three words.
• Lemonade: "Don't overpay for contents insurance" (293 days, UK) and, in dark grey block capitals on white, "Don't overpay for your teen driver who barely drives your car" (313 days).
• Chime: a five-line list that opens "Finally, a bank account with: fee-free overdraft, no hidden fees, no minimum balance" (8 days).
• GoodRx: "Don't overpay, check GoodRx" (12 days).

Why it runs: 15 of SoFi's 59 live cards carry the word fee, the oldest of them 104 days old, so a quarter of the account is spending on one word.

2. The price

22 of the 489 Meta ads put a currency figure on the card and 41 more put a percentage on it. Our fintech sweep found three priced ads in 762, so on this one habit the two markets do the opposite of each other.

• Squarespace: "Domains starting at $10" (144 days), "Start your dream with Squarespace. Domains starting under $15" (62 days), then "Save 20% on your website today" with the code SQSP20 printed in the body (49 days and 47 days).
• Lemonade: the UK contents cards carry "From just £4/mo" in the link line under the creative (293 days), a UK video says "Lemonade starts at just £4/mo" out loud (86 days), and the renters ad says "starting from $5/month" (35 days).
• Robinhood: "Get €10 in crypto when you sign up for Robinhood today" (28 days), and a French card promising €50 (145 days).
• AllTrails: "30% off AllTrails Plus" (97 days and 25 days).
• SoFi: "earn a 0.25% rate discount when you apply for a SoFi Private Student Loan by 9/3/26" (50 days).

Why it runs: Lemonade has been running the same £4 on its UK cards since November 5, 2025, and Squarespace has been running the same $10 domain since April 10, 2026.

3. The clock

Speed, always with a unit on it.

• Chime: "Open a Chime Checking Account in 2 minutes, we'll spot you up to $200" (326 days), and a second version of the same card in white (303 days).
• Lemonade: "Sign up in as little as 90 seconds by answering a few questions, none of which are, 'You wanna cover what?'" (293 days, UK).
• Zocdoc: "See real-time availability" and "No phone calls, stop spending time on hold" inside the booking checklist (71 days).

Why it runs: Chime printed the same two minutes three times on one card, in the creative, in the link title and in the line under it, and ran that card from April 2025 to March 2026 before retiring it.

4. The checklist

Not one promise but five, stacked, so the reader can find their own reason in the list.

• Zocdoc: "Search by specialty, insurance & location / See real-time availability / Read reviews from real patients / Book online anytime, anywhere / No phone calls" (71 days).
• Hims & Hers: 15 of its 19 ads carry a block headed "Why Hims?", with three to five listed lines under it (61 days for the hair ad, 36 for the two-in-one pill).
• Lemonade: a card that reads "Pet insurance covers more than you think" over a grid of grey chips, one condition each, ending in "and more" (124 days).
• Chime: the bank-account list above (8 days).

Why it runs: Zocdoc's five lines are five different reasons to stop putting off a booking, so one card covers five readers. Six insurer logos sit under the picture, so the sixth reason, whether the doctor takes your plan, is answered without a line of copy.

5. The joke

Three companies in the eleven let a creative be funny, and one of them does almost nothing else.

• Lemonade: a two-panel meme in which a smiling figure labelled ME reaches for a circle labelled GETTING CAR INSURANCE ONLINE, then sweats as a second figure looms behind it labelled LITERALLY THE WORST APP AND WEBSITE YOU'VE EVER SEEN (386 days, the oldest live creative in the sweep); a birthday cake with pink 25 candles and the line "We're not mad you're under 25" (324 days); a drawing of a dog beside a quote that ends "we don't need to ever go to the vet", crossed out in pink handwriting with "Jimbo hasn't pooped in a week" (124 days); "Why say goodbye to your puppy's manhood AND a bunch of cash in the same day?" (124 days).
• Zocdoc: "Who here would be more likely to floss if their dentist RAPPED about it?" (32 days).
• GoodRx: "These boots are made for saving on meds, and traveling the world. The Savings Wrangler shows how GoodRx helps you cut costs" (17 days).

Why it runs: Zocdoc's rapping dentist has run 32 days and GoodRx's Savings Wrangler 17. Lemonade's oldest live creative, at 386 days, spends both its panels on how bad every other insurer's app is and never shows a product, and it has been running that joke since August 4, 2025.

6. The document

Nothing for sale on the card. A report, a survey or an explainer, and the reader is asked to read rather than buy.

• SoFi: "The Cost of Admission 2025", a survey of 3,500 families on how they weigh higher education (103 days), and "Get the latest on student loans", an explainer card about executive orders and credit risk (104 days).
• GoodRx: "The GoodRx Effect", a report on access to affordable medication, in its fourth installment (26 days); then a run of GoodRx Health explainers that sell nothing at all, on gluten-free grains, on beetroot and blood pressure, on nine reasons a dermatologist gives for daily sunscreen (6 days each).

Why it runs: SoFi's report card has run 103 days beside loan cards that are 104 and 105 days old, so the survey has been on air as long as the loan products have.

7. The before and after

The consumer version of proof: the body before and the body after.

• Zocdoc: "Clear skin loading…" over a split photograph, acne on the left and clear skin on the right, with "Ready for your own before-and-after?" in the text above it (41 days).
• Hims & Hers: "Don't wait, join the hundreds of thousands of guys who've found true results", with "Regrow in as few as 3-6 months" as the first line under it (61 days).
• GoodRx: "New GLP-1. Real results." and "Once daily. No needles.", both for weight-loss plans (6 days each).

Why it runs: the two Zocdoc cards we could open both put a photograph of a body on the creative, the smile and the skin, and both are still live at 71 and 41 days. Every one of Zocdoc's 18 brand-verified ads was still running on the day we looked.

8. The series

One template, many versions, so an account can keep a lot of ads live and still look like one campaign.

• Lemonade: eighteen pet ads, every one started on April 23, 2026, every one 124 days old, every one pointing at lemonade.com/pet, each carrying a different pen drawing and a different joke.
• Squarespace: 29 ads on one address, rotating four headlines between them: "Launch a professional website today", "Save 20% on your website today", "Easily express yourself online", "Set yourself up for a busy fall".
• Robinhood: one card per country on one offer, French at 145 days, Lithuanian at 145, German at 134, Polish at 85.
• Canva: 24 distinct paid pages, 18 of them per-market, from Spanish whiteboards to Polish chart templates.
• AllTrails: four "Find your trail" cards at 109 days and four "Summer planning starts here" cards at 68.

Why it runs: Lemonade's eighteen pet ads share one launch date, one destination and one drawing style, so the account can test eighteen jokes without testing eighteen offers.

One angle sits outside the eight because a single company runs it: the comparison. SoFi's "Pay down debt, the smart way" card puts four red crosses under the word OTHERS against four green ticks under its own logo, and it has run 104 days. Nobody else in the eleven puts two products side by side.

And one thing runs across the eight rather than beside them: the season. AllTrails ran four "Summer planning starts here" cards for 68 days, Squarespace opened the autumn with "Set yourself up for a busy fall. New season. New customers." (26 days), Canva ran a back-to-school card for teachers (49 days), and GoodRx moved from Halloween to winter on the same savings message. In all four cases the offer underneath stays the same; only the month and the picture change.

Ad analysis: five angles almost nobody in B2C uses

Read against all 489 Meta ads, these five appear in three ads or fewer. The ads that do exist are listed, and linked in the sources, so you can start from them.

1. A named competitor. SoFi's comparison card is the only one in the set, and the column it beats is called OTHERS. No brand in the eleven writes another brand's name on a creative.
2. The switch itself. Not one ad asks the reader to move from a provider they already pay. Lemonade's own car page answers "Can I switch now if I'm currently insured elsewhere?" in its FAQ, in the last band before the footer, and no Lemonade ad says it.
3. Trust as the headline. SoFi's cards carry "SoFi Bank, N.A. Member FDIC, NMLS #696891" in the smallest type on the creative, and Lemonade's page answers "Can I trust you guys?" in the same FAQ. The closest thing to an ad about trust is Zocdoc's card, which prints six insurer logos under the picture (71 days).
4. Interactive proof in the ad. No calculator, no quiz, no "see your number" creative anywhere in the 489. Squarespace's wall of eight finished customer sites comes closest, and it sits on the page rather than on the card.
5. A date to act by. Two ads in 489, and they are one creative in two versions: SoFi's "Don't pinch yourself, earn a 0.25% rate discount when you apply for a SoFi Private Student Loan by 9/3/26" (50 days and 48 days). The seasonal ads above name a season, which tells the reader when the ad was made and not when the offer ends.

Landing page analysis: what happens after the click

Here is where the ads send people, and the two channels do it differently:

• On Google, 196 of 480 ads point at the homepage. SoFi sends 44 of 60 there, Lemonade 39 of 60, GoodRx 34 of 60. A search ad answers a query the visitor typed, so the homepage can carry it.
• On Meta, 20 of 403 do. All twenty belong to Canva and Squarespace, the two companies here whose product is the website itself.
• One ad in six never reaches a page at all. GoodRx, Hims & Hers and Ro run 86 cards between them, and 83 of those carry no link to their own site: they are paid social posts, measured on the post.

The pages that do get clicked sort into four tiers, from the homepage to a page built and versioned for one campaign. Every page below is linked, so open them.

Tier 1: the ad points at a product page that already existed

• Lemonade's oldest live creative asks one question in large type, answers it with a single pink handwritten line, and opens lemonade.com/car, the page an organic visitor reaches from the nav.
• This is where most of the consumer money goes: 166 of the 343 ads we could place, against 12 on a purpose-built page.
• It is the cheapest tier to run, and for a brand whose ads all sell the same product it is often enough: Lemonade points 14 car ads at one car page.

Tier 2: the ad points at a page built for that ad

• Chime is the only company in the eleven that does this, with 12 ads across three addresses under /join/campaigns/ and /join/promos/.
• The names are the offer: Prime versus Plus, debit, debit-prime. None of them is reachable from Chime's navigation.
• We have no picture of these pages. Chime's join addresses returned a bot check to our capture, so the only way to see one is to click a live Chime ad.

Tier 3: the ad points at a versioned or per-market page

• Robinhood runs one card and one page per EU country: French, Lithuanian, German, Polish, Spanish. The offer never changes; the address and the language do.
• Squarespace reads the other way. Its 29 create-a-website ads point at one address with /go/ in the path, a directory that exists for campaigns, and the ads vary instead of the pages.
• The path says what each team is varying: Robinhood changes the market and keeps the offer, Squarespace changes the creative and keeps the page, Chime changes the page and keeps the product.

How many paid pages each company runs

• Ad counts barely separate these companies, because the library stops at about 60 per brand. Page counts do, from AllTrails' 3 to Canva's 24.
• Canva and Robinhood, the two companies selling the same product in many languages, are the two whose pages are almost all per-market: 18 of 24 and 10 of 10.
• SoFi, Hims & Hers and Ro are left out. All 60 SoFi ads point at one tracking redirect, and Hims & Hers and Ro carry no link at all, so no page count can be read from the library for any of the three.

Try it on yourself. Open your own Ad Library entry, click an ad, look at where it lands. The homepage puts you on tier 0. A market code or a version number puts you on tier 3. Most consumer teams are on tier 1, pointing every ad at a page that was already there.

Teardown 1: Lemonade

Two campaigns taken apart the way we take apart a page in a client audit: the ads, then the page they land on, band by band, then the gaps. We picked Lemonade because it owns the oldest live creative in the sweep, at 386 days, and Squarespace because its ad and its page disagree about the offer in a way anyone can check.

The campaign. 60 Meta ads on file, 59 of them past 45 days and 59 still live on August 25, 2026. Fourteen point at lemonade.com/car and 29 at lemonade.com/pet, with five more on the UK page. The car set started on August 4, 2025 and has never stopped.

The ads

The 386-day card is a question and a drawing. The script logo sits at the top, then the question in large set type, "Why pay so much for insurance on a car you barely drive?", then a keyring sketched in pen with a car-shaped charm hanging beside the fob, then one pink handwritten line at the bottom with an arrow: "We wondered the same thing." No price, no product screen, no photograph. The primary text above the picture says the same thing in plain words, "You barely drive, and when you do, you drive safely. Your car insurance rate should reflect that." The link line under the picture is five words, "Pay less for driving less", and the button says Get Quote.

Its twin, also 386 days old, is a two-panel meme in grey, signed with the brand's script logo. In the first panel a smiling figure labelled ME reaches for a large circle labelled GETTING CAR INSURANCE ONLINE. In the second the same figure is sweating, because a second figure has appeared behind it labelled LITERALLY THE WORST APP AND WEBSITE YOU'VE EVER SEEN. The picture names the category and makes the joke at every other insurer's app, and the link line underneath answers it: "A new kind of car insurance / Fast, easy, 100% digital."

The 313-day card drops the drawing and sets one sentence in dark grey block capitals: "Don't overpay for your teen driver who barely drives your car", with your in pink and underlined in pink, and a small aside below it, "(and barely leaves their room)". Above it, the primary text names the reader's own house: "If your teen's commute is mostly from their room to the fridge, your car insurance rate should reflect that."

The landing page

The coverage grid. "What's covered", then six drawings: if you're in a car crash, if you're stalled on the highway, if the unexpected happens, if your glass is damaged, if you're sued for liability, if your car is stolen. Each heading is a thing that happens to a driver rather than a policy term, and each is answered in one line underneath. The drawings are in the same pen line as the ad creatives, so the page looks like the card the reader just clicked.

The low-mileage band. This is the ad's sentence, on the page, in the same words: "Low mileage drivers pay less. Lemonade's car insurance prices factor in how much you drive. Drive less, pay less, so you can cut costs and emissions!" All three of the cards above promise exactly this, and the promise gets its own full-width band rather than a bullet inside somebody else's.

The EV band. "EV and hybrid drivers pay even less", with three things under it: emergency charging (a truck comes out to a drained battery), an EV and hybrid discount, and cover for a wall or portable charger. Lemonade runs a separate ad for this band, a 118-day video that says "If your car is easy on the environment, your car insurance should be easy on your wallet", and that ad opens a blog post rather than this page.

The claims band. "21st-century, award-winning claims service", and then a picture of the thing itself: two phone screens, one loading, one reading "Claim approved" over a figure, with handwritten arrows pointing at them. The 360-day card promises "best in class claims" in its primary text, and this band is the only place on the page where a claim is shown being paid.

The proof band. "America's top-rated insurance, now for your car", under it "4.9 stars in the App store, and top-rated by Supermoney, Clearsurance, and others", then five pink stars and a scrolling row of customer tweets with faces and handles. One of them opens "Always disappointed in how much insurance will fight against customer in a claim", and Lemonade left that half of the sentence on the page.

Message match

The gaps

Two gaps, both fixable in a week. Two of the three cards above sell a price for a young driver, the teen commute and the under-25 birthday cake, and the page has no band about young or new drivers anywhere down its 13,129 pixels; the nearest thing is the low-mileage band, which is a different reason to pay less. And the two questions a reader arrives with, "Can I trust you guys?" and "Can I switch now if I'm currently insured elsewhere?", are both answered well and both sit in the FAQ grid, the last band before the footer.

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Teardown 2: Squarespace

The campaign. 60 Meta ads on file, 38 past 45 days, 30 still live on September 2, 2026. Twenty-nine of them point at one address, squarespace.com/go/create-a-website, and rotate four headlines between them: "Launch a professional website today" (48, 47 and 46 days), "Save 20% on your website today" (49 and 47 days), "Easily express yourself online" (56 days), "Set yourself up for a busy fall" (26 days). Thirteen more point at the homepage. None of the create-a-website cards is in our capture set, so those four headlines are read from the Library's own text fields and not from a picture.

The ads

The card that ran 143 days, from November 24, 2025 to April 16, 2026, is built the way all of them are. A product screen in the middle, a promise printed over it ("Sell what you do directly from your site") and a Get Started button drawn inside the picture. The primary text is one sentence about the outcome, "With Squarespace's all-in-one Commerce tools, you can offer your services and grow your business", and the link line names the reader's job rather than the product: "Turn your practice into profit". It lands on squarespace.com/services.

Its 139-day twin, which started the same day and stopped four days earlier, swaps the product screen for a finished customer site, a high-end interior photography portfolio with a cursor hovering over it, under "Build your website your way". Same button inside the picture, same shape of sentence underneath: "Use Squarespace's intuitive design tools to create a site that reflects your personal brand." The link line, "Easily express yourself online", is one of the four headlines that also runs on the create-a-website page.

The landing page

The hero. "Create a personalized website in minutes with AI", one subhead, one Get Started button, and one line of reassurance under it: "Start for free. No credit card required." Below the button sits a dark bar with its own offer and its own button, "50% off select plans for a limited time. Buy now." Then a wall of finished customer sites, eight of them across two rows, a wellness retreat, a skydiving school, a hair salon, a photography studio.

The proof. Two bands and two numbers. "Join millions of entrepreneurs who run their business on Squarespace", then "14M+ entrepreneurs served" beside "$36B+ earned by entrepreneurs". The second number counts money the customers made rather than revenue Squarespace booked, which is the figure the person in the ads is trying to reach.

The feature grid. Three cards in the order a new customer meets them: design your website with ease ("no design or coding experience required"), manage your entire business, get paid for your work. Under them, a four-card carousel opens each one up: Domains, Online Store, Services, Acuity Scheduling, each with a picture of the real screen.

The closer. "Start your free website trial today", the same Get Started button, and the same two lines of reassurance the hero used: no credit card required, cancel anytime. Between the hero and this band the page asks for nothing else: no email capture, no second offer besides the promo bar at the top.

Message match

The gaps

Two gaps. The ad and the page quote two different discounts: the card says "20% off with code SQSP20", the page's bar says "50% off select plans for a limited time", and a reader who clicked for the smaller number has to decide which one is theirs. And the page leads on AI, "create a personalized website in minutes with AI", while not one of the four ad headlines running on it mentions AI at all, so the promise the visitor was sold and the promise the page opens with are different products.

Key takeaways: five things to do with this

1. Pick an angle before you pick a creative. The ads that ran longest here sell one thing: a fee gone, a figure, a number of minutes, a list, a joke. Lemonade's two oldest cards, both 386 days, put a drawing where the product would be and the entire offer in the two lines underneath.
2. Put the number on the card. 22 of the 489 ads carry a currency figure and 41 more carry a percentage. Our fintech sweep found three priced ads in 762, so a consumer reader who is used to seeing the price will notice when yours is missing.
3. Build a page for the offer, not just for the product. 166 ads point at a page that already existed and 12 at a page built for a campaign. Chime is the only company in the eleven doing the second thing.
4. Make the ad's sentence a band on the page. Lemonade's "you barely drive" card opens a page with a band headed "Low mileage drivers pay less". Squarespace's "20% off" card opens a page that says 50%.
5. Try one of the five open angles. A named competitor, the switch itself, trust as the headline, interactive proof, a date to act by. Two ads in 489 carry a date, and not one creative names another brand.

How to run this analysis on your own competitors

The Meta Ad Library and the Google Ads Transparency Center are public and free. Search the brand's page, not a keyword, set the country, filter to active ads, sort by start date. Then:

1. Group the ads by angle. Use the eight above.
2. Keep the ones that have run 45 days or more. The advertiser keeps paying for them. Click through and read the page each one lands on.
3. Write down the angles they are not running. Start your next campaign from that list.

Or send us the URL and we do it for you.

How we did the analysis

• Sample: the consumer brands on the benchmark leaderboard, picked by traffic, not by advertiser status. Fifteen were selected. Weebly, Wix, Mozilla and Revolut were never swept and are set aside. That leaves 11: AllTrails, Canva, Chime, GoodRx, Hims & Hers, Lemonade, Ro, Robinhood, SoFi, Squarespace and Zocdoc. Lemonade, SoFi, Chime and Robinhood also appear in our fintech playbook; this post reads them as consumer advertisers instead.
• Sources: the Meta Ad Library, searched by brand page, and the Google Ads Transparency Center, both through Apify, between August 25 and September 2, 2026. 489 Meta ads and 480 Google ads.
• Filter: brand-verified ads only. An ad counts when the page name and the landing host are the brand's own. Everything else is dropped, which on this set is a lot: 631 records were dropped on the page name and 414 on the landing host, mostly resellers and affiliates trading on GoodRx and Ro.
• Ranking: days active. The floor of interest is 45 days, the point at which an ad has survived at least one budget review. 291 of the 489 Meta ads pass it.
• Reading: 257 of the 489 Meta ads carried readable copy, and 186 had a designed creative behind them. Dynamic ads return {{product.name}} instead of a headline, so those were read from the creative image and the landing path. Every quoted line above comes either from a card we opened or from a text field the Library published; 188 records had neither and are counted but never quoted.
• Limits: the library returns about 60 ads per brand per market, so a company's count is a floor and the shares inside the sample are what to read. The sweep region is US, and the Library serves EU-targeted ads into it, which is why Lemonade's UK cards and Robinhood's EU cards appear. GoodRx, Hims & Hers and Ro run mostly linkless paid posts, so they contribute to the angle counts and almost nothing to the page analysis. Meta publishes reach only in the EU and never publishes spend.

Every ad above links to its primary source in the sources list, so you can check the whole analysis yourself.

Sources

Primary sources, all public and checkable today. Open any Meta ad with its Library ID at facebook.com/ads/library/?id=ID.

1. Lemonade's 386-day car creatives, Library IDs 611546615011246 and 1384250913056505, both running since August 4, 2025: facebook.com/ads/library/?id=611546615011246 and facebook.com/ads/library/?id=1384250913056505
2. The other Lemonade creatives shown or quoted: 1462616665027257 (teen driver, 313 days), 2058879381586479 (the 25 candles, 324 days), 845957667945496 and 703793482757320 (UK contents, 293 days), 1300840678778803, 942521948591979, 954521730623278 and 2441959659584476 (the pet series, 124 days), 1671935313832824, 1911370036106868, 1317915463309303, 1649464336158608.
3. SoFi: 1603591440940892 (no fees required, 105 days), 1297773045148944 (the comparison card, 104 days), 4315882715223375 (The Cost of Admission 2025, 105 days), 987180227019883, 1620888932341766, 3244135612460820 and 1570946501257057 (the 9/3/26 discount), 1318691360185674, 1326605456019665, 2233011804128505.
4. Chime: 1208971087415789 (2 minutes, $200, 326 days), 659692023889363 (the same card in white, 303 days), 947345189012630 (the bank-account checklist), 1794369341586077.
5. Zocdoc: 1059312866756699 (the dentist checklist, 71 days), 1550622783127749 (clear skin loading, 41 days), 899956002797566, 1061945913189435 (the rapping dentist).
6. Squarespace: 830814856326431 (turn your practice into profit, 143 days), 1508504967085204 (easily express yourself online, 139 days), 4115747708721557, 2121801748732154 and 1015010068175317 (save 20% with SQSP20), 998384959698803 and 1014375804742311 (launch a professional website today), 1244725967720955 and 2284497672360159 (domains starting at $10), 1031798856046995, 1065117455985219 (set yourself up for a busy fall).
7. AllTrails: 1336497118337545, 973941928834576, 1502255197951532 and 931355966663508 (30% off AllTrails Plus), 1410748497587532 (summer planning starts here), 986706014179027 (3x more time outside), 1070741285520030, 1029855846233746.
8. Robinhood: 1427893111835002 (the French €50 card, 145 days), 1261937516073969 (Lithuanian, 145 days), 643066215497208 (€10 in crypto), 1323421682848215, 777859361831390 and 636533676092434 (the three dated cards), 4425755884421310.
9. Canva: 1470248711611611, 1762128654775837, 3483571901795615 (back to school for teachers).
10. GoodRx: 374519548377138 (487 days), 1408757579813928 (The GoodRx Effect), 865366806161409, 887098723841924, 1543297713364143, 2995817840604931 (the Savings Wrangler), 1856553309049300, 1362543705554943. Hims & Hers: 1744020396628052, 908843135598304.
11. The landing pages, live: lemonade.com/car, lemonade.com/pet, squarespace.com/go/create-a-website, squarespace.com/services, alltrails.com/plans, robinhood.com/eu/en/about/crypto.
12. The sample: the Web Anatomy benchmark leaderboard, selected by traffic. The sibling post on financial brands is the fintech ads playbook.
13. The Google Ads Transparency Center for the search ads: adstransparency.google.com
14. Ad sweeps made August 25 to September 2, 2026 (Meta by brand page, Google by advertiser). The Lemonade and Robinhood page captures were made August 2026, the Squarespace ones September 2026.

Data collected August and September 2026. Ad statuses and run lengths change; the library links above always show the current state.

Written by

Gabriel Amzallag , Founder, Web Anatomy

5 years CRO + SEO at Qonto (2021–2025). After advising 15+ SaaS on their websites (Payfit, Pigment…), the same patterns kept breaking, so I decided to build the source of truth on what works on the web: the intelligence layer every tool, builder, and team uses to ship sites that perform.

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