
Social proof above the fold lowers hesitation by putting evidence next to the promise, before a visitor has to scroll or decide.
Key takeaways
Showing 1–29 of 225 examples
Browse every hero pattern by UX best practice, or jump to an industry view.
Social proof above the fold means putting evidence next to your promise, in the part of the hero a visitor sees before scrolling. The headline says "we are good". The proof says "other people already agree".
The best heroes use one of four forms, sometimes two together:
Proof that sits below the fold only reaches the visitors who already chose to scroll, the ones who needed convincing least. Above the fold, the same proof reaches everyone, including the skeptics who would otherwise leave.
What the highest-scoring examples below share is restraint. They lead with one proof signal, placed under the headline and call to action or as a thin strip at the base of the hero, so it never fights the value proposition. And they make it specific: a named company rather than "industry leaders", a real number rather than "thousands", a dated rating rather than a vague badge.
Proof rarely carries a hero alone. The strongest pair it with a product visual in the hero, so the claim is backed by the product itself.
100/100
0/100The usual failure is proof that is there but invisible: a pale gray logo bar that melts into the background, a rating in tiny type, a testimonial pushed below the fold on mobile. The second is over-stacking, where so many trust elements crowd the hero that the headline and the button lose the screen.

Curated by
Gabriel Amzallag , Founder, Web Anatomy
5 years CRO + SEO at Qonto (2021–2025). After advising 15+ SaaS on their websites (Payfit, Pigment…), the same patterns kept breaking, so I decided to build the source of truth on what works on the web: the intelligence layer every tool, builder, and team uses to ship sites that perform.
The common questions about putting trust signals in the hero, with answers drawn from 225 scored examples.
Directly under the headline and primary call to action, or as a thin strip along the bottom of the hero. It should share the screen with the value proposition on a standard laptop and on mobile, so no visitor has to scroll to find it.
One logo bar, or one number plus one quote, is usually enough. Five kinds of proof in the hero bury the message and push the call to action down. Lead with your single strongest signal.