01 / The objective
The starting point
Pigment wanted to strengthen its topical authority on financial planning without spending too much internal time. The challenge was mostly technical: the site runs on Webflow, with a French and an English version. It needed a production queue run on our side, then a flow reusable in other contexts.
Project priorities
- Cover the market's key terms with reference definitions
- Be cited by Google and AI engines, in Pigment's tone
- Leave the team infrastructure it can use on its own
02 / What we did
The decisions that made a difference
- 01
Audit of the questions
buyers ask, and scoping of 250 definitions: what exactly we meant to say for each one.
- 02
A format designed for AI
clear definition, FAQ, related terms, and figures where relevant to show Pigment's expertise.
- 03
Pigment's tone of voice
respected on every page.
- 04
Writing, then validation
by the Pigment team before publishing.
- 05
FR + EN translation
of every definition, 500 pages in total.
- 06
Direct publishing into the CMS (Webflow)
no copy-paste.
- 07
Reusable infrastructure
so the team carries on alone and reuses the flow in other contexts.
03 / Results
The key results
6 months after launch, the glossary was drawing 4,000 visits a month across 500 pages in French and English.
visits / monthAcross the glossary, 6 months after launch.
pages published250 definitions available in both languages.
autonomous infrastructureThe infrastructure stays with Pigment to keep publishing.
The takeaway
Page volume is the means. Visits are the observed result. The structure was also designed for AI discovery, but this case does not measure AI citations.
Historical project results. The scope and period are stated for each metric.
